Judge Orders Brady Lawsuit To Be Heard In N.Y. Fisher To Discuss L.A. Situation With Rams Players Kraft Finds His Inner Maverick Over Deflategate Dolphins Rookie Parker Racking Up Endorsements San Diego Pitches Chargers Plan To NFL Cardinals Praised For Hiring Female Coach Kraft Blasts NFL For Handling Of Brady Suspension Brady's Marketability Likely To Stay Intact Packers Go Retro For New Alternate Uniforms Brady Destroying Phone Key To Upholding Ban
SBD/17/Sponsorships Advertising Marketing
Published September 17, 1998
DEALS: Anna Kournikova, 17, signed a representation agreement with Advantage Int'l (Advantage)....AFLAC will title sponsor the LPGA AFLAC Tournament of Champions through 2001. The '98 event will be held October 8-11 in Opelika/ Auburn, AL (AFLAC)....Olympic gold medalist Jonny Moseley signed an endorsement deal with CA-based American Skiing Co., and will guest coach at each of ASC's nine ski resorts (USA TODAY, 9/16)....Woolf Associates finalized a deal with Total Sports Concepts on behalf of Yankees P David Wells, to produce a limited edition lithograph depicting his perfect game (Woolf)....IL-based Big League Bottling (BLB) has been licensed by the NFL to produce a series of collectible wine bottles featuring the logos of all 30 NFL teams. Inside each bottle is a Sutter Home alcohol-free wine (BLB). NOTES: HBO has created a new division to oversee the licensing and merchandising of its properties. HBO President & CEO Seth Abraham will oversee the new division. Pamela Lester, Time Warner Sports Senior VP/Business Affairs & General Counsel, will manage its day-to-day operations, and John Dunn will handle marketing and creative affairs (HBO)....CNBC's Jerry Cobb reported on Nike, noting that consumers are "beginning to wonder" whether Nike is "just overdoing it," as younger consumers "now consider [the swoosh] uncool" ("The Edge," CNBC, 9/16).