Chargers Dive Into Convention Center Possibilities NFL Parts Ways With Controversial Doctor Nike Goes With "Amarillo" For Michigan Color UL Looks To Raise Awareness Via LPGA Goodell's Legacy Balances Growth, Controversies NFL Panthers Beef Up Security, Concessions At BofA Rooney Rule's Effectiveness Questioned Vikings Shows Off New Stadium To Media Date Set For NFL Concussion Settlement Case Panthers Unveil Jerry Richardson Statue
SBD/17/Sponsorships Advertising Marketing
Published September 17, 1998
DEALS: Anna Kournikova, 17, signed a representation agreement with Advantage Int'l (Advantage)....AFLAC will title sponsor the LPGA AFLAC Tournament of Champions through 2001. The '98 event will be held October 8-11 in Opelika/ Auburn, AL (AFLAC)....Olympic gold medalist Jonny Moseley signed an endorsement deal with CA-based American Skiing Co., and will guest coach at each of ASC's nine ski resorts (USA TODAY, 9/16)....Woolf Associates finalized a deal with Total Sports Concepts on behalf of Yankees P David Wells, to produce a limited edition lithograph depicting his perfect game (Woolf)....IL-based Big League Bottling (BLB) has been licensed by the NFL to produce a series of collectible wine bottles featuring the logos of all 30 NFL teams. Inside each bottle is a Sutter Home alcohol-free wine (BLB). NOTES: HBO has created a new division to oversee the licensing and merchandising of its properties. HBO President & CEO Seth Abraham will oversee the new division. Pamela Lester, Time Warner Sports Senior VP/Business Affairs & General Counsel, will manage its day-to-day operations, and John Dunn will handle marketing and creative affairs (HBO)....CNBC's Jerry Cobb reported on Nike, noting that consumers are "beginning to wonder" whether Nike is "just overdoing it," as younger consumers "now consider [the swoosh] uncool" ("The Edge," CNBC, 9/16).