Rams' Move To L.A. Unlikely For '15 49ers Cut McDonald Following Assault Probe Chargers Staying In San Diego Next Year Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" Comic Book Makes Superhero Merch With QBs Bears' Leadership Under Fire Broncos Create Sports Management Minor At CSU "MNF" Down On ESPN For Saints-Bears Hallmark's Keepsake Ornaments Include Pro Athletes
SBD/17/Sponsorships Advertising Marketing
Published September 17, 1998
DEALS: Anna Kournikova, 17, signed a representation agreement with Advantage Int'l (Advantage)....AFLAC will title sponsor the LPGA AFLAC Tournament of Champions through 2001. The '98 event will be held October 8-11 in Opelika/ Auburn, AL (AFLAC)....Olympic gold medalist Jonny Moseley signed an endorsement deal with CA-based American Skiing Co., and will guest coach at each of ASC's nine ski resorts (USA TODAY, 9/16)....Woolf Associates finalized a deal with Total Sports Concepts on behalf of Yankees P David Wells, to produce a limited edition lithograph depicting his perfect game (Woolf)....IL-based Big League Bottling (BLB) has been licensed by the NFL to produce a series of collectible wine bottles featuring the logos of all 30 NFL teams. Inside each bottle is a Sutter Home alcohol-free wine (BLB). NOTES: HBO has created a new division to oversee the licensing and merchandising of its properties. HBO President & CEO Seth Abraham will oversee the new division. Pamela Lester, Time Warner Sports Senior VP/Business Affairs & General Counsel, will manage its day-to-day operations, and John Dunn will handle marketing and creative affairs (HBO)....CNBC's Jerry Cobb reported on Nike, noting that consumers are "beginning to wonder" whether Nike is "just overdoing it," as younger consumers "now consider [the swoosh] uncool" ("The Edge," CNBC, 9/16).