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MARKETPLACE ROUND-UP

          Coca-Cola agreed to an eight-year sponsorship deal with
     the Russian Football Union.  No financial details were made
     available, but a Coca-Cola spokesperson called it a
     "significant investment" (REUTERS, 9/16)....The ACE
     insurance group was named title sponsor of the Senior PGA
     Tour event to be held in Naples, FL, in February '99.  The
     $1.2M ACE Classic will be televised on ESPN (ACE Group).
     ...Olympic swimming gold medalist Lea Loveless Maurer, '98
     Stanford All-American swimmer Sabir Muhammad and USOC
     Softball Pitcher of the Year Trinity Johnson have signed
     with NY-based Stars & Strategies (Stars & Strategies).

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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