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BIG MAC TAKES THE LEAD AGAIN, BUT SAMMY IS READY TO CASH IN

          Mark McGwire hit his MLB-record 63rd HR last night
     against the Pirates in front of a doubleheader crowd of
     41,271 at Busch Stadium.  Sammy Sosa went homerless against
     the Padres in front of 37,995 at Qualcomm Stadium.  The
     Cubs-Padres game on Monday drew 60,515 (THE DAILY).  
          MLB DID RIGHT: In Chicago, Carol Slezak writes under
     the header "Baseball Made Right Call On Sosa."  Slezak, on
     MLB not having any ceremony for Sosa's 62nd HR: "Bless [MLB]
     for not subjecting us to another spectacle so soon after the
     display that accompanied McGwire's 62nd.  In fact, everyone
     who witnessed the recent hoopla in St. Louis should be
     thrilled that America is not in the habit of celebrating
     second-place finishes.  For when it came to that historic
     home run, once was enough" (CHICAGO SUN-TIMES, 9/16).
          PERFECT PITCH: Sosa's agent Tom Reich "said plans are
     in the works for Sosa to sponsor products nationally and
     take advantage of his new-found celebrity."  In Chicago,
     Mike Kiley writes that Sosa's "infectious smile" is becoming
     a marketing tool, "much like" the "winning grin" of Michael
     Jordan (CHICAGO SUN-TIMES, 9/16)....Neither McGwire nor Sosa
     have inked deals for autobiographies.  Jane Ginsberg of
     Simon & Schuster's Archway Paperbacks: "This is a story of
     two guys resisting market hype."  Archway will release bios
     on both players on October 6.  Each will be "modestly
     priced" at $4.99 (Esther Gross, N.Y. DAILY NEWS, 9/16).  
          HALL HELP: The HR race has "helped rejuvenate interest"
     in the National Baseball Hall of Fame, where attendance is
     up for the first time since the strike four years ago.  As
     of September 14, more than 256,000 fans had visited the HOF,
     up "about" 7% from around 240,000 on the same date last
     year.  HOF Dir of Sales Ken Meifert: "Since the [HR] record
     was broken, we've been doing really well" (AP, 9/16).
          LOOKING TO CASH IN: Jack Grass, 46, who caught
     McGwire's 63rd HR is "the first to try selling one of
     [McGwire's] recent homer balls."  Gross: "They just gave out
     raises at work, and mine was not too swift" (USA TODAY,
     9/16).  More Gross: "The ball is worth something to someone,
     and I'd like to have something for it myself" (AP, 9/16).

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