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SLAMMIN' SAMMY TIES MCGWIRE: WILL ENDORSEMENTS FOLLOW?

          Sammy Sosa hit two HRs against the Brewers yesterday,
     giving him 62 for the season, tying him with Mark McGwire
     for the MLB single-season record.  Sosa's record HR came in
     front of 40,846 at Wrigley Field (THE DAILY).  In Chicago,
     Terry Armour wrote that Sosa "is about to become one of
     professional sports' hottest pitchmen."  Noting Sosa's
     endorsement of McDonald's and appearance in MasterCard's new
     campaign, Burns Sports Celebrity President Bob Williams said
     Sosa is at "Level 1, which is building a nice portfolio on
     the local level while getting his feet wet on the national
     level."  Lanktree Sports' Nova Lanktree said Sosa's
     "personality is shining through.  He exudes charm.  Nothing
     about him is not charming" (CHICAGO TRIBUNE, 9/12).    
          SOSA A BIG MELROSE PLACE FAN? During his weekend press
     conferences, Sosa sported an "MLB On Fox" cap.  Sosa was
     given the hats by Fox execs before Saturday's game.  During
     ESPN's live coverage of his Sunday press conference, Sosa
     again wore the "MLB on Fox" cap (THE DAILY).
          MAJOR LEAGUE BLUNDER? In Chicago, Dave Van Dyck, under
     the header "Baseball Blows It Again With Sosa," writes that
     MLB "passed on its chance to join in" on Sosa's HR chase,
     calling yesterday "one of the strangest historic days in
     modern baseball history."  MLB Commissioner Bud Selig, who
     "lives only 90 minutes north" of Chicago, was absent from
     the crowd, as were any members of Roger Maris' family.  In
     addition, "only a handful" of national media attended the
     game (CHICAGO SUN-TIMES, 9/14).  Selig did issue a statement
     congratulating Sosa: "Major League Baseball is extremely
     proud of and grateful to Sammy and Mark" (MLB).  Selig also
     called to congratulate Sosa during his press conference. 
     Sosa: "Bud Selig said he was watching.  I would like to
     thank him for watching" (CHICAGO TRIBUNE, 9/14).  This
     morning, Sosa's accomplishments were mentioned by each of
     the morning news shows, but he was not personally
     interviewed on NBC, CBS or ABC's morning shows (THE DAILY).
          LET THE BIDDING BEGIN: Sosa's No. 62 HR ball was not
     marked for ID purposes, so MLB officials "are trying to
     figure out" where the ball is (CHICAGO TRIBUNE, 9/14).  Fan
     Brendan Cunningham has a ball which he says is No. 62, and a
     man named Gary "Moe" Mullins claims Cunningham stole it from
     him.  Cunningham said "he has no intention of giving up the
     ball -- to Mullins or Sosa -- and plans to sell it to the
     highest bidder."  John Cunningham, his brother, said, "I
     think we could probably use it more than Sammy can, you
     know.  I love Sammy, but. ..." (CHICAGO SUN-TIMES, 9/14). 
     Officials from the Baseball Hall of Fame were given Sosa's
     bat and jersey, which will be displayed next to McGwire's
     No. 62 bat, ball and jersey (CHICAGO SUN-TIMES, 9/14).

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