In L.A., Jon Wilner cites public documents which show
that UCLA's recent deal with adidas is worth $19M over six
years. While the deal "doesn't approach" the Univ. of MI's
deal with Nike, reportedly worth $5.7M per year, "it dwarfs
reported Nike deals" with the Univ. of CO ($5.3M over four
years) and the Univ. of AZ ($7M over five years) (L.A. DAILY
NEWS, 9/11)....While ESPN is teaming with Sears for a
boutique concept shop in select Sears stores, a Disney
spokesperson said that this "does not mean ESPN is
abandoning the strategy of operating its own stores," such
as its ESPN Store in Glendale, CA. The HOLLYWOOD REPORTER's
Wayne Friedman reports that while ESPN's boutique products
will be "virtually all apparel," the company's clothing
lines will be "virtually identical in its own stores to
products in its Sears boutiques. As ESPN rolls out more of
its own stores, ESPN's stores will offer their own exclusive
product lines" (HOLLYWOOD REPORTER, 9/11)....Broncos QB
Bubby Brister recently finished last in a survey of the most
popular members of the NFL QB Club in terms of
marketability. Brister: "I'm just glad I own part of the
Club and am getting a piece of all the rest of the guys that
are doing well." Brister has a 1/11 share in the $6M club
(ROCKY MOUNTAIN NEWS, 9/11)....In Ft. Lauderdale, Ellen
Forman profiles FL-based sports marketing group Game Plan,
run by the former Heat Dir of Corporate Sales and Marlins
Neal Bendesky, and former Heat VP/Promotions Robert Ruff.
Game Plan organizes corporate outings to sporting events and
sports facilities (Ft. Lauderdale SUN-SENTINEL, 9/11).
