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THE X FILES TO SHOOT FROM SAN FRANCISCO FOR TWO YEARS
Published September 11, 1998
The '99 X Games will be held in S.F. from June 25-July 3, as ESPN, ESPN2 and ABC will combine to televise nearly 40 hours of event coverage and ESPN Int'l will distribute the Games worldwide (ESPN). In S.F., Lynda Gledhill wrote that the city beat out St. Petersburg, Seattle and Rhode Island for the right to host the games for the next two years. The city figures that it will receive $20-30M in "direct and indirect revenue" as the Games' host. S.F. Chief Economic Policy Advisor Kofi Bonner said that the estimated $750,000 cost to the city "will be covered by sponsorships and parking revenue" (S.F. CHRONICLE, 9/10). A study released by the Univ. of San Diego School of Business revealed the economic impact of the '98 X Games in San Diego "was nearly" $32M, The study found $14.5M in "direct spending," including $3.6M by local spectators; $965,000 by athletes and their families and friends; $7.65M by ESPN and other sponsors; and $2.25M by officials, media, and volunteers from out of town. The study was based on surveys of 478 spectators, prior studies and information provided by ESPN and the S.D. Convention & Visitors Bureau, the Greater S.D. Chamber of Commerce and CIC Research Inc (S.D. UNION-TRIBUNE, 9/10).