SBD/11/Events Attractions

THE X FILES TO SHOOT FROM SAN FRANCISCO FOR TWO YEARS

          The '99 X Games will be held in S.F. from June 25-July
     3, as ESPN, ESPN2 and ABC will combine to televise nearly 40
     hours of event coverage and ESPN Int'l will distribute the
     Games worldwide (ESPN).  In S.F., Lynda Gledhill wrote that
     the city beat out St. Petersburg, Seattle and Rhode Island
     for the right to host the games for the next two years.  The
     city figures that it will receive $20-30M in "direct and
     indirect revenue" as the Games' host.  S.F. Chief Economic
     Policy Advisor Kofi Bonner said that the estimated $750,000
     cost to the city "will be covered by sponsorships and
     parking revenue" (S.F. CHRONICLE, 9/10).  A study released
     by the Univ. of San Diego School of Business revealed the
     economic impact of the '98 X Games in San Diego "was nearly"
     $32M, The study found $14.5M in "direct spending," including
     $3.6M by local spectators; $965,000 by athletes and their
     families and friends; $7.65M by ESPN and other sponsors; and
     $2.25M by officials, media, and volunteers from out of town. 
     The study was based on surveys of 478 spectators, prior
     studies and information provided by ESPN and the S.D.
     Convention & Visitors Bureau, the Greater S.D. Chamber of
     Commerce and CIC Research Inc (S.D. UNION-TRIBUNE, 9/10).   
      
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