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EVENT NOTES: MCDONALD'S HERITAGE BOWL RECEIVES NEW LINEAGE
Published September 10, 1998
The Historically Black Collegiate Coalition (HBCC), NBC Sports, the Southwestern Athletic Conference and Mid-Eastern Athletic Conference have agreed to a new, multi-year deal where McDonald's Heritage Bowl will be televised live on NBC starting this December. Sponsorship packages will be sold by the HBCC, a division of Universal Sports America (USA) and NBC Sports. NBC will handle int'l TV distribution and produce the Bowl's Web presence on MSNBCSports (USA). OTHER NOTES: Houstonian George Foreman's January '99 fight vs. Larry Holmes could take place at the Astrodome. An Astrodome exec said "the deal was close but not yet final" (HOUSTON CHRONICLE, 9/10)....Asked if the '99 Pilot Pen Int'l will be played in New Haven, CT, in '99, PPI CEO Mike Davies said, "At this point, it's still debatable. Our investors are not too excited about pouring money into this event without a return." Although the women's event "seems secure," Davies said that the combined tournaments lost more than $1M this year (HARTFORD COURANT, 9/9)....On-site attendance for the 36-day meeting at Saratoga Springs Raceway was 887,752, an average daily attendance of 24,660 -- up 7.4% from '97 (Albany TIMES-UNION, 9/8).