MMF: Autosports And The Fan Experience MMF: Ways To Attract A New Audience Rick Allen Named NBC's Lead NASCAR Voice MMF: NHRA Seen As More Of A Business Now MMF: Compelling Digital Content A Necessity MMF: IndyCar Eyeing New Territories NBC Adds Jeff Burton As NASCAR Analyst MMF: Daytona Rising Key To Drawing More Fans MMF: Johnson Reflects On Early Days Of His Brand SB XLVIII To Be Most Expensive Ever
EVENT NOTES: MCDONALD'S HERITAGE BOWL RECEIVES NEW LINEAGE
Published September 10, 1998
The Historically Black Collegiate Coalition (HBCC), NBC Sports, the Southwestern Athletic Conference and Mid-Eastern Athletic Conference have agreed to a new, multi-year deal where McDonald's Heritage Bowl will be televised live on NBC starting this December. Sponsorship packages will be sold by the HBCC, a division of Universal Sports America (USA) and NBC Sports. NBC will handle int'l TV distribution and produce the Bowl's Web presence on MSNBCSports (USA). OTHER NOTES: Houstonian George Foreman's January '99 fight vs. Larry Holmes could take place at the Astrodome. An Astrodome exec said "the deal was close but not yet final" (HOUSTON CHRONICLE, 9/10)....Asked if the '99 Pilot Pen Int'l will be played in New Haven, CT, in '99, PPI CEO Mike Davies said, "At this point, it's still debatable. Our investors are not too excited about pouring money into this event without a return." Although the women's event "seems secure," Davies said that the combined tournaments lost more than $1M this year (HARTFORD COURANT, 9/9)....On-site attendance for the 36-day meeting at Saratoga Springs Raceway was 887,752, an average daily attendance of 24,660 -- up 7.4% from '97 (Albany TIMES-UNION, 9/8).