SBD/10/Events Attractions

EVENT NOTES: MCDONALD'S HERITAGE BOWL RECEIVES NEW LINEAGE

          The Historically Black Collegiate Coalition (HBCC), NBC
     Sports, the Southwestern Athletic Conference and Mid-Eastern
     Athletic Conference have agreed to a new, multi-year deal
     where McDonald's Heritage Bowl will be televised live on NBC
     starting this December.  Sponsorship packages will be sold
     by the HBCC, a division of Universal Sports America (USA)
     and NBC Sports.  NBC will handle int'l TV distribution and
     produce the Bowl's Web presence on MSNBCSports (USA).
          OTHER NOTES: Houstonian George Foreman's January '99
     fight vs. Larry Holmes could take place at the Astrodome. 
     An Astrodome exec said "the deal was close but not yet
     final" (HOUSTON CHRONICLE, 9/10)....Asked if the '99 Pilot
     Pen Int'l will be played in New Haven, CT, in '99, PPI CEO
     Mike Davies said, "At this point, it's still debatable.  Our
     investors are not too excited about pouring money into this
     event without a return."  Although the women's event "seems
     secure," Davies said that the combined tournaments lost more
     than $1M this year (HARTFORD COURANT, 9/9)....On-site
     attendance for the 36-day meeting at Saratoga Springs
     Raceway was 887,752, an average daily attendance of 24,660 
     -- up 7.4% from '97 (Albany TIMES-UNION, 9/8).

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