NCAA South Regional Struggling To Sell Out Super Bowl 50 Logo To Be On All Fields Mayweather-Pacquiao Could Generate $400M Women's NCAA Tourney Attendance Down World Cup Doubleheader In Winnipeg Sold Out NBC Plans Three Days Of On-Site EPL Coverage Portland's NCAA Tournament Attendance Low IndyCar, Group Working To Bring Race To Boston Brazil Emerges As Candidate To Host '17 Pro Bowl San Antonio MLB Games See Attendance Dip
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EVENT NOTES: MCDONALD'S HERITAGE BOWL RECEIVES NEW LINEAGE
Published September 10, 1998
The Historically Black Collegiate Coalition (HBCC), NBC Sports, the Southwestern Athletic Conference and Mid-Eastern Athletic Conference have agreed to a new, multi-year deal where McDonald's Heritage Bowl will be televised live on NBC starting this December. Sponsorship packages will be sold by the HBCC, a division of Universal Sports America (USA) and NBC Sports. NBC will handle int'l TV distribution and produce the Bowl's Web presence on MSNBCSports (USA). OTHER NOTES: Houstonian George Foreman's January '99 fight vs. Larry Holmes could take place at the Astrodome. An Astrodome exec said "the deal was close but not yet final" (HOUSTON CHRONICLE, 9/10)....Asked if the '99 Pilot Pen Int'l will be played in New Haven, CT, in '99, PPI CEO Mike Davies said, "At this point, it's still debatable. Our investors are not too excited about pouring money into this event without a return." Although the women's event "seems secure," Davies said that the combined tournaments lost more than $1M this year (HARTFORD COURANT, 9/9)....On-site attendance for the 36-day meeting at Saratoga Springs Raceway was 887,752, an average daily attendance of 24,660 -- up 7.4% from '97 (Albany TIMES-UNION, 9/8).