Sponsorships Advertising Marketing

NEW SPEEDWAY BOOGIE: VISA GOES TRACKSIDE WITH ROGER PENSKE

8.27.1998

          Visa USA and Penske Motorsports (PMI) have signed a
     three-year marketing deal naming Visa the official consumer
     payment product of Penske Motorsports.  As part of the deal,
     Visa becomes the official consumer payment service sponsor
     of Penske's speedways, including the CA Speedway, MI
     Speedway, Nazareth Speedway, NC Speedway and the Homestead-
     Miami Speedway -- where PMI has a 45% stake.  Visa also
     receives track signage, program and Internet ads,
     hospitality and event-day employee uniform identification. 
     In addition, Visa gains rights to the Penske marks with both
     merchants and member banks, and will offer a Penske value-
     added program for cardholders.  The Penske deal follows
     Visa's pact with NASCAR and the Daytona Speedway (Penske).

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