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ERICSSON SETS A NEW TEA TIME; WILL SPONSOR LIPTON IN 2000

          Ericsson Mobile Phones will become the title sponsor of
     The Lipton Championships tennis event beginning in 2000,
     after Lipton's title sponsorship ends following next year's
     tournament.  The event, owned and operated by the Buchholz
     family and played in Key Biscayne, FL, will be renamed the
     Ericsson Open.  The Lipton is currently the fifth largest
     tennis tournament in the world in terms of prize money
     ($4.8M) and total attendance (228,968 in '98).  Ericsson
     adds the tournament to its other tennis properties in the
     Americas, including title sponsorship of the combined Copa
     Ericsson in Latin America, and presenting sponsorship of the
     RADO Orange Bowl Int'l Tennis Championships (Ericsson).

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