EDY'S PLACE: Edy's Ice Cream introduced its new flavor,
"Minnesota Vikings Peanut Butter Blitz," which will soon be
available in the Twin Cities. In St. Paul, Greg Johnson
reports that an Edy's news release says that the new flavor
"sports Minnesota Vikings blue and yellow colors." Johnson,
to Vikings' fans: "So you thought the Vikings' colors were
purple and gold?" (ST. PAUL PIONEER PRESS, 8/26)
GOLF SHOW: In NJ, Yi-Wyn Yen writes that descriptions
of the PGA Int'l Golf Show, held in Las Vegas, were "Flat.
Dead. Like a senior tour event." Yen reports that there
were "numerous notables missing," including Titleist, Cobra,
Lynx, Spalding, Prince and Bridgestone, and that "a lot of
new products went unnoticed" (Newark STAR-LEDGER, 8/26). In
San Diego, T.R. Reinman reported that Callaway's new Big
Bertha Steelhead metal woods created "no little buzz" at the
Golf Show. Reinman: "Perhaps the most significant change
for consumers [from titanium]: the suggested retail price is
$285" (SAN DIEGO UNION-TRIBUNE, 8/25).
NOTES: Animal rights group PETA wrote to General Mills
President Charles Gaillard, asking that the company "give
the hook" to an upcoming Wheaties cereal box featuring bass
fishing champion Denny Brauer. The group said that "fishing
is cruel to fish," and PETA President Ingrid Newkirk said
that "anglers have no place next to real sportsmen like
Michael Jordan and Tiger Woods" (USA TODAY, 8/26).....NC-
based Food Lion kicks off its $50M Pick & Win contest today,
where 50 Pick & Win finalists could win prizes to be awarded
at the Charlotte NASCAR race on October 4 (Food Lion).
