NIKE RE-EVALUATING WOODS APPROACH: Nike said that it
will tone down its Tiger Woods line next season, and will
offer only one style of Woods shoes for $160. Nike
spokesperson Robin Carr-Locke: "We were a little bit
aggressive going with five on the first time out. We
decided to go with the Air Jordan approach, remembering our
roots, to build slowly" (ORANGE COUNTY REGISTER, 8/24).
DOING THE RIGHT THING: Spike Lee, whose Spike/DDB
agency was retained by the CBA to develop an image campaign,
believes the league "has a unique opportunity to raise its
profile, especially as a result" of the current NBA lockout.
Lee: "Look at minor league baseball, it's huge right now.
It's more affordable and people can relate better to the
players because the players are more respectful." Lee:
"I've always thought about buying a sports franchise ...
[m]aybe it should be in the CBA" (AD AGE, 8/24 issue).
NOTES: IMG "has scored one of its first big clients" in
Yahoo!, which is shopping for sponsorship deals with MLS and
the NHL (Terry Lefton, BRANDWEEK, 8/24)....Sony named
Terrell Davis to star in its $10M-$12M ad campaign for its
PlayStation NFL GameDay, its "largest media expenditure"
ever on a single title (BRANDWEEK, 8/24 issue)....The
Broncos have moved from No. 14 to No. 4 in the sale of NFL
licensed products. The top three NFL teams are the Packers,
Cowboys and 49ers (GAZETTE-TELEGRAPH, 8/24)....The '99 FIFA
Women's World Cup named Kwik Goal Ltd. the exclusive goal
and field equipment supplier of the upcoming 32-match
tournament. Kwik Goal joins official sponsors adidas, Bud
Light and Coca-Cola and marketing partner Allstate (WWC).
