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ESPN GETS HIT ON BOXING MOVE; MLB SUNDAY NIGHT ACTION MIXED

          ESPN's decision to hire boxing manager Bill Cayton and
     promoter Russell Peltz for its "Big Fights Friday Night
     Boxing" show on ESPN2 "is disgraceful and shows how the
     suits in Bristol perceive boxing," according to Bob Raissman
     of the N.Y. DAILY NEWS.   Raissman wrote that while ESPN
     would not hire a current coach, manager or GM to consult on
     its NFL, MLB or NHL coverage, its decision to hire a pair of
     boxing managers to consult on the show "leaves an undisputed
     perception of conflict of interest" (N.Y. DAILY NEWS, 8/23).
          SUNDAY NIGHT REAX: In San Diego, Fritz Quindt noted
     that MLB President Paul Beeston called a move of three
     Sunday night September games to ESPN2 "bad for exposure,"
     and wrote on MLB's decision to reissue the rights to local
     TV.  Quindt: "Now, THAT'S baaad for exposure. ... We cite
     its relationship with ESPN, a network that's stood beside
     the game for nine years" (S.D. UNION-TRIBUNE, 8/21).  In St.
     Pete, Ernest Hooper wrote on MLB's decision:  "SportsCenter
     and Baseball Tonight have done a lot to help baseball
     weather the 1994 strike.  Sure, ESPN also has benefitted,
     but it's a mutual relationship the league would be hard-
     pressed to reproduce with another network, such as Fox
     Sports Net" (ST. PETE TIMES, 8/21).  In N.Y., Bob Raissman,
     who was against moving the games initially, wrote, "on
     further review, we applaud MLB for the move," saying that
     MLB stood up for its product: "If [MLB Commissioner Bud]
     Selig and Beeston don't believe in the power of baseball as
     a TV product, they will have a hard time convincing anyone
     else of its worth" (N.Y. DAILY NEWS, 8/23). 
     

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