Sponsorships Advertising Marketing

BRONCOS PLAYERS FINALLY TOLD TO DO WITHOUT EAS SUPPLEMENTS

8.21.1998

          At the request of Broncos Owner Pat Bowlen, Broncos
     coach Mike Shanahan "has instructed his team not to wear EAS
     attire during postgame interviews this season," according to
     Marvez & DeBruin of the ROCKY MOUNTAIN NEWS, who report that
     the decision "comes one day after the NFL met with the
     Broncos" to discuss players -- notably LB Bill Romanowski
     and TE Shannon Sharpe -- who visibly endorse a company which
     isn't a league licensee.  Romanowski said he "will respect
     Shanahan's wishes," although he said he will discuss the
     matter with the NFLPA.  Broncos Owner Pat Bowlen: "[W]e have
     nothing against EAS.  I don't think the league does, either. 
     We all use the stuff."  But he says the league must protect
     its business partners: "I know basically what kind of money
     we get for sideline exposure.  And the postgame interviews
     fall within that" (ROCKY MOUNTAIN NEWS, 8/21).

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