BUCCANEERING PAST TRENDS: CORPORATE SPONSORS SEEK OUT BUCS

          adidas, which has an exclusive agreement with the Bucs
     to provide uniforms and sideline apparel, also has personal
     contracts with "several" Bucs players, including WR Karl
     Williams and S John Lynch, according to Stroud & Hooper of
     the ST. PETERSBURG TIMES.  The company has begun a new ad
     campaign -- "plastered on billboards" throughout Tampa -- 
     featuring Williams with the tag, "Third-and-Williams." 
     Williams, who was with Reebok last year, "is happy about the
     switch as well as his increasing visibility."  Stroud &
     Hooper also report that six other Bucs, including RB Warrick
     Dunn, DT Warren Sapp, FB Mike Alstott and LB Hardy Nickerson
     are "adorning cups at area McDonald's."  The set of three
     collectors cups are licensed in part by Players Inc, the
     marketing arm of the NFLPA (ST. PETERSBURG TIMES, 8/20).