SBD/19/The Back Of The Book

NEW POLL SHOWS ALMOST 30% AWARE OF NBC/TURNER FOOTBALL PLANS

          Almost 30% of those surveyed by THE DAILY and the Fox
     Sports/TMG poll say are aware of the proposed NBC/Turner pro
     football league.  The poll surveyed 1,142 U.S. and Canadian
     residents ages 12+ in July '98.  "NFL premier fans": 338
     respondents with interest in NFL 5 out of 5.  "NFL fans":
     667 respondents with interest in NFL 3 out of 5 (THE DAILY).
HAVE YOU HEARD OF THE PROPOSED NBC/TURNER
PRO FOOTBALL LEAGUE?
 
NFL FANS
NFL PREMIER
FANS
TOTAL
POPULATION
YES
33.0%
37.3%
28.8%
NO
64.0%
59.8%
68.4%


ON A SCALE OF 1 TO 5, HOW INTERESTED WOULD YOU BE
IN A NEW FOOTBALL LEAGUE WHICH OFFERED LOWER PRICES
FOR TICKETS AND MERCHANDISE AND A LOWER QUALITY
OF PLAY? (5 = MOST INTERESTED, 1 = LEAST INTERESTED)
 
5
4
3
2
1
DON'T
KNOW
NFL Fans
19.2%
7.8%
19.9%
8.5%
41.1%
1.0%
NFL Premier
24.9%
5.9%
18.6%
5.9%
42.0%
0.6%
Total Pop.
15.2%
6.7%
16.9%
8.9%
49.0%
1.2%
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