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NFL FIESTA DRAWS 106,424; LEAGUE READY FOR CORPORATE OWNERS?

          The Patriots-Cowboys American Bowl '98 drew 106,424 at
     Mexico City's Azteca Stadium last night.  It did not top the
     record of 112,376 for the Oilers-Cowboys game in Mexico City
     in '94, but it did mark the second-largest crowd in NFL
     history (DALLAS MORNING NEWS, 8/18).  Fans paid 360 pesos
     for a ticket, or roughly $40 (DALLAS MORNING NEWS, 8/18).
          CANADIAN BACON: In Vancouver, B.C. Lions Owner David
     Braley said his CFL team made about C$200,000 from its
     promotion of the American Bowl between the 49ers-Seahawks. 
     Braley, asked if the NFL could work in Vancouver: "That's a
     long, long way away -- if at all.  I can't see it in the
     foreseeable future" (Mike Beamish, VANCOUVER SUN, 8/17).
          CORPORATE SPEAK, NFL STYLE: BLOOMBERG's Curtis
     Eichelberger writes that as the NFL's franchise values
     "leaps higher, some owners say it's only a matter of time
     before the league drops its ban of corporations and welcomes
     big companies, just as the other major North American sports
     leagues do."   The issue is a "hot topic now" because of the
     competition for the Browns.  Packers CEO Bob Harlan: "I
     think the more you discuss (corporate ownership) the more
     probable it becomes.  On the other hand, I think people who
     have been in this league a very long time are comfortable
     with the system and would be leery giving up control to a
     publicly traded company."  Some owners feel there are enough
     individuals who are willing to invest in teams.  Saints
     Owner Tom Benson: "We don't seem to have a problem coming up
     with buyers so far" (BLOOMBERG NEWS, 8/18)....In the
     SPORTSBUSINESS JOURNAL, Daniel Kaplan writes that a source
     "familiar" with the NFL said the move to increase the debt
     limit on individual franchises from $75M to $100M was "made
     possible" after the Saints' Benson was replaced by Patriots
     Owner Robert Kraft as head of the league's Finance
     Committee.  Kaplan: "Faced with a surge in player signing
     bonuses, experts said, teams' need for upfront capital is
     growing" (SPORTSBUSINESS JOURNAL, 8/17 issue). 

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