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WELCOME HOME: CBS'S RETURN TO NFL MET WITH SOLID REVIEWS

          The NFL returned to CBS Saturday night, with the
     American Bowl from Vancouver featuring the 49ers-Seahawks. 
     The game drew a 5.7/11 overnight rating.  CBS's Greg Gumbel,
     during the opening: "Greetings from Vancouver.  All of us
     here at CBS are pleased to welcome the National Football
     League back to CBS Sports" (THE DAILY). 
          WELCOME BACK: CBS Sports President Sean McManus, on the
     net's NFL return: "It was a combination of exhilaration,
     nervousness, trepidation, but the overriding feeling was
     exhilaration, that it was finally here" (USA TODAY, 8/17).  
          REVIEWS: USA TODAY's Rudy Martzke writes that CBS
     "provided solid coverage," giving the net's "first effort" a
     "B" (USA TODAY, 8/17).  In Pittsburgh, Chuck Finder writes
     that Greg Gumbel and Phil Simms "could well become pro
     football's best tandem."  Finder also writes that CBS's
     score box in the upper-left corner "may be the best
     anywhere" (POST-GAZETTE, 8/17).  But in Toronto, Rob Longley
     writes that the broadcasters "showed a little of the rust
     that goes with a five-year absence from the NFL," as Gumbel
     "was slow on play-by-play, often messing up downs and
     players," while Simms talked "too fast and too much."  He
     adds that the score box should "lose the CBS eye, which
     already appears" on the right side (TORONTO SUN, 8/17).

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