SBD/13/Sponsorships Advertising Marketing

Print All
  • ESPN MOUNTS ASIA-PACIFIC INITIATIVE TO JUMP START AD SALES

              ESPN Inc. has launched an Asia-Pacific ad sales
         initiative focusing on Japan, Australia and New Zealand,
         according to AD AGE.  The initiative will be run out of Hong
         Kong by newly appointed Pacific Rim Ad Sales Manager Sundip
         Agarwal, who will report to Michael Fox, ESPN VP/Worldwide
         Ad Sales.  The new strategy marks the "first time" ESPN has
         ventured into the region solo since forming a joint venture
         with News Corp.'s Star Sports Network in '96.  But ESPN's
         latest move "will have no impact" on the Star Sports joint
         venture.  ESPN Inc. Senior VP Willy Burkhardt said that the
         move to increase ad sales resources in Japan, Australia and
         New Zealand comes "as distribution in the three markets
         increases and regulations on pay-TV advertising carriage
         ease."  AD AGE reports that ESPN's ad sales in the markets
         have "been slow or non-existent, and revenue has been mostly
         from pay-TV subscription fees" (AD AGE, 8/13).
    
    

    Print | Tags: ESPN, News Corp./Fox, Walt Disney
  • FROM RUSSIA WITH NOT SO MUCH LOVE: SERGEI & ANNA DUMP IMG

              Red Wings C Sergei Fedorov "fired" his agent, Mike
         Barnett of IMG, six months after he negotiated a contract
         that paid Fedorov $28M last season, according to Michael
         Buteau of BLOOMBERG.  The move came "on the same day" 17-
         year-old Russian tennis star Anna Kournikova "fired her
         agent," Tony Godsick, also of IMG.  While Fedorov and
         Kournikova "have often been seen together socially, both
         have said they are just friends" (BLOOMBERG 8/13).
              ANN-ITA: Under the header "Is Kournikova Too Hot To
         Handle?", TENNIS magazine's Andrea Leand writes that
         Kournikova's handlers "are afraid her 'Lolita' image is
         going to hurt her future endorsement deals."   Leand: "Word
         is that two potential sponsors told Kournikova she's too
         much of a sexpot for them to handle.  The fear is that
         Kournikova's current image is too risque for companies that
         market to teens and that she's too young to be a spokeswoman
         for adult products" (Andrea Leand, TENNIS, 9/98 issue).
    
    

    Print | Tags: Detroit Red Wings, IMG
  • K-SWISS ALL THE "RAGE" OF THE ATHLETIC FOOTWEAR STOCKS

              The "latest buzz" in athletic footwear stocks surrounds
         CA-based K-Swiss, according to Caroline Waxler of FORBES. 
         Keith Daly, who oversees buying at FootAction USA: "K-Swiss
         is the hot brand right now.  I'm doubling my orders for this
         spring."  Waxler writes that the current "rage" is over the
         brand's Altezo, a tennis shoe with a "rugged" sole.  Goldman
         Sachs analyst Margaret Mager says K-Swiss' shares are
         "cheap" at the recent $23 price, trading at 14 times its '98
         estimated earnings of $1.65 per share.  Mager believes K-
         Swiss shares will hit $38 "within 12 months" (FORBES, 8/24).
    
    

    Print
  • MARKETPLACE ROUND-UP

              LINKS: A 16-page supplement around the '98 PGA
         Championship, which begins today at the Sahalee Country Club
         in Redmond, WA, ran in the WALL STREET JOURNAL.  Advertisers
         include Chrysler, Adams Tight Lies, Bushnell, Danka and the
         USPS (THE DAILY)....John Daly has "decided to officially
         make the switch" from Callaway's titanium Big Bertha to its
         new Big Bertha Steelhead driver, right before the new club
         "hits the market" in October.  Daly will play with the club
         this week (Randall Mell, SUN-SENTINEL, 8/13). 
              NOTES: Broncos WR Ed McCaffrey, on his new line of Ed
         McCaffrey's Rocky Mountain Mustards: "I didn't help make the
         recipe, but I did sample a bunch of different products and
         chose the ones I like.  I know my mom can't believe I'm up
         on the same shelf with Paul Newman" (ROCKY MOUNTAIN NEWS,
         8/13)....FL-based Entry Media has contracted with the Rams
         to add their Turnstile AdSleeve Armcovers at the Trans World
         Dome.  The sponsor will be the St. Louis Post-Dispatch
         (Entry Media)....ANC Sports will provide signage for USA
         Swimming's corporate sponsors at the USA Swimming National
         Championships, August 11-15, in Clovis, CA.  The event will
         be delayed-broadcast by NBC Sports.  In other news, ANC
         Sports has launched its Web site at www.ancsports.com (ANC).
    
    

    Print | Tags: DaimlerChrysler, Denver Broncos, NBC, PGA Tour, St. Louis Rams
  • NFL PLAYERS GET INTO THE SHOCK ZONE IN NEW SNICKERS CAMPAIGN

              Snickers kicks off the NFL season with a series of
         spots supporting its $2M under-the-wrap promo, its first
         major football on-pack promo.  The spots star Curtis Martin,
         Jerome Bettis, Tim Brown, Tony Siragusa and Jason Sehorn,
         who, along with other players, are competing for the MVP
         award of the "Snickers Shock Zone" game, an electronic
         football game.  The five spots from BBDO, NY -- two 30-
         second, two 15-second and one 15-/30-second ad -- will run
         nationally from August 17 to September 20 during primetime
         and NFL games.  The campaign culminates on September 20 with
         a new commercial announcing the MVP.  The ads back Snickers'
         on-pack promo which features the names of 22 NFL players
         hidden under the wrappers and a $2M grand prize.  Players
         featured on the Shock Zone wrappers are: Bettis, Brown,
         Siragusa, Sehorn, Brad Johnson, Mike Alstott, Joey Galloway,
         Herman Moore, Ben Coates, Nate Newton, Orlando Pace, Tony
         Boselli, Reggie White, Eric Swann, Bruce Smith, Ken Norton,
         Derrick Thomas, Zach Thomas, Lamar Lathon, Darrell Green,
         Deion Sanders and Napoleon Kaufman.  The $2M grand prize
         wrapper features the Shock Zone MVP (Snickers).
    
    

    Print | Tags: BBDO, NFL, Palace Sports & Entertainment
  • THE NFL X GAMES: IS LEAGUE LICENSED VIDEO GAME TOO XTREME?

              The marketing campaign for NFL Xtreme, an officially-
         licensed NFL video game whose slogan is, "After the coin
         toss, anything goes," flies "in the face of good taste and
         good sense," according Peter King of SI.  Referring to
         "celebrated late hits," serious concussions that have forced
         players to retire and players being suspended for unruly
         behavior, King writes that NFL Xtreme "is selling trash
         talk.  It's shameful. How can the league come down on cheap-
         shot artists and hotheads while also endorsing this video?" 
         Cowboys QB Troy Aikman, on the NFL: "They want this stuff. 
         It sells."  NFL Dir of Corporate Communications Chris
         Widmaier: "It's more of a fantasy game. ... The marketing of
         this game is consistent with how to get the attention of the
         upper-teen and early-20s market" (SPORTS ILLUSTRATED, 8/17).
    
    

    Print | Tags: Dallas Cowboys, NFL, Sports Illustrated, Time Warner
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug