Target Leaving IndyCar Part Of New Direction NASCAR Pushes Back '17 Cup Start Times SBJ In-Depth: College Football Season Preview NBCSN Sets Record With Brickyard 400 Chase Elliott Climbing In NASCAR Merch Sales SBJ In-Depth: College Football Season Preview Report: Jackson Won't Return To ESPN's "Countdown" SBJ In-Depth: College Football Season Preview Brickyard 400 Continues Attendance Slide Could Rhoden Land At ESPN After Leaving NYT?
AUTO RACING CONFERENCE HELD AT CHARLOTTE MOTOR SPEEDWAY
Published August 13, 1998
Sponsorship in Auto Racing 3rd Semi-Annual Conference -- October 14 & 15, Charlotte Motor Speedway. Strategic Research Institute offers its third conference for sponsors, team owners and industry execs to learn how to capitalize on the incredible boom in motorsports. Topics include fan demographics, selecting the right property, promotion strategies, leveraging sponsorships, exposure, retail integration, working with drivers, teams and racetracks, Internet and much more. Presenting speakers include: Coca- Cola, Deere & Company, Cartoon Network, Lycos, Clarion, NASCAR, Bayer, Performance Research, Phillips 66, Agency Won, Valvoline, Joyce Julius, RC Cola, ESPN. Thorn Apple Valley, Progressive Motorsports, plus others. Don't miss the industry event to learn and network with senior execs involved in the motorsports business. Fee $1,295. Call 800-599-4950. Mention that you saw it in THE DAILY.