Mohr Roasts Patrick, Others At NASCAR Banquet ESPN Unveils New Details On SEC Network ESPN's Jed Drake Talks World Cup Prep 'Dega To Remove Allison Grandstand France Trying To Improve NASCAR Product Winston News Bumps Ferrell Off "SportsCenter" MMF: Ways To Attract A New Audience Rick Allen Named NBC's Lead NASCAR Voice MMF: Compelling Digital Content A Necessity NBC Adds Jeff Burton As NASCAR Analyst
AUTO RACING CONFERENCE HELD AT CHARLOTTE MOTOR SPEEDWAY
Published August 13, 1998
Sponsorship in Auto Racing 3rd Semi-Annual Conference -- October 14 & 15, Charlotte Motor Speedway. Strategic Research Institute offers its third conference for sponsors, team owners and industry execs to learn how to capitalize on the incredible boom in motorsports. Topics include fan demographics, selecting the right property, promotion strategies, leveraging sponsorships, exposure, retail integration, working with drivers, teams and racetracks, Internet and much more. Presenting speakers include: Coca- Cola, Deere & Company, Cartoon Network, Lycos, Clarion, NASCAR, Bayer, Performance Research, Phillips 66, Agency Won, Valvoline, Joyce Julius, RC Cola, ESPN. Thorn Apple Valley, Progressive Motorsports, plus others. Don't miss the industry event to learn and network with senior execs involved in the motorsports business. Fee $1,295. Call 800-599-4950. Mention that you saw it in THE DAILY.