Hammon Headlines espnW's "Impact 25" Sources: Sprint Shelves NASCAR "Experience" Alexi Lalas Leaves ESPN For Fox Sports Sprint Dropping NASCAR Title Sponsorship After '16 "MNF" Down On ESPN For Saints-Bears Glazer Continues To Be Critical Of ESPN France: No Major Changes Coming To Chase Charlotte Motor Speedway Removing 41,000 Seats MLS Cup Finale Sees Audience Bump ESPN's LaPlaca Honored With PR Award
AUTO RACING CONFERENCE HELD AT CHARLOTTE MOTOR SPEEDWAY
Published August 13, 1998
Sponsorship in Auto Racing 3rd Semi-Annual Conference -- October 14 & 15, Charlotte Motor Speedway. Strategic Research Institute offers its third conference for sponsors, team owners and industry execs to learn how to capitalize on the incredible boom in motorsports. Topics include fan demographics, selecting the right property, promotion strategies, leveraging sponsorships, exposure, retail integration, working with drivers, teams and racetracks, Internet and much more. Presenting speakers include: Coca- Cola, Deere & Company, Cartoon Network, Lycos, Clarion, NASCAR, Bayer, Performance Research, Phillips 66, Agency Won, Valvoline, Joyce Julius, RC Cola, ESPN. Thorn Apple Valley, Progressive Motorsports, plus others. Don't miss the industry event to learn and network with senior execs involved in the motorsports business. Fee $1,295. Call 800-599-4950. Mention that you saw it in THE DAILY.