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  • AUTO RACING CONFERENCE HELD AT CHARLOTTE MOTOR SPEEDWAY

              Sponsorship in Auto Racing 3rd Semi-Annual Conference 
         -- October 14 & 15, Charlotte Motor Speedway.  Strategic
         Research Institute offers its third conference for sponsors,
         team owners and industry execs to learn how to capitalize on
         the incredible boom in motorsports.  Topics include fan
         demographics, selecting the right property, promotion
         strategies, leveraging sponsorships, exposure, retail
         integration, working with drivers, teams and racetracks,
         Internet and much more.  Presenting speakers include: Coca-
         Cola, Deere & Company, Cartoon Network, Lycos, Clarion,
         NASCAR, Bayer, Performance Research, Phillips 66, Agency
         Won, Valvoline, Joyce Julius, RC Cola, ESPN. Thorn Apple
         Valley, Progressive Motorsports, plus others.  Don't miss
         the industry event to learn and network with senior execs
         involved in the motorsports business.  Fee $1,295.  Call
         800-599-4950.  Mention that you saw it in THE DAILY.
    
    

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  • INTERESTED IN THE BUSINESS OF SPORTS AND TRAVEL?

              TEAMS '98: Travel, Events and Management in Sports is
         the world's only conference dedicated to the $118.3B sports
         travel industry.  Organized by George Washington Univ. and
         presented by SportsTravel magazine, the conference will 
         feature numerous industry experts and a keynote address by
         Graham Richardson of the Sydney Organizing Committee for the
         2000 Games.  TEAMS '98 will be held in Washington, DC, Sept.
         17-19, 1998.  For complete program info and to register
         visit http://www.SportsTravelNet.com or call 310-577-3700.
    
    

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