Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sponsorship in Auto Racing 3rd Semi-Annual Conference -- October 14 & 15, Charlotte Motor Speedway. Strategic Research Institute offers its third conference for sponsors, team owners and industry execs to learn how to capitalize on the incredible boom in motorsports. Topics include fan demographics, selecting the right property, promotion strategies, leveraging sponsorships, exposure, retail integration, working with drivers, teams and racetracks, Internet and much more. Presenting speakers include: Coca- Cola, Deere & Company, Cartoon Network, Lycos, Clarion, NASCAR, Bayer, Performance Research, Phillips 66, Agency Won, Valvoline, Joyce Julius, RC Cola, ESPN. Thorn Apple Valley, Progressive Motorsports, plus others. Don't miss the industry event to learn and network with senior execs involved in the motorsports business. Fee $1,295. Call 800-599-4950. Mention that you saw it in THE DAILY.
TEAMS '98: Travel, Events and Management in Sports is the world's only conference dedicated to the $118.3B sports travel industry. Organized by George Washington Univ. and presented by SportsTravel magazine, the conference will feature numerous industry experts and a keynote address by Graham Richardson of the Sydney Organizing Committee for the 2000 Games. TEAMS '98 will be held in Washington, DC, Sept. 17-19, 1998. For complete program info and to register visit http://www.SportsTravelNet.com or call 310-577-3700.