THE PGA TOUR'S LATEST STOP: NEW GOLF RETAIL OUTLET TO EXPAND

          The PGA Tour Stop, a new, interactive golf retail store
     at the World Golf Hall of Fame in St. Augustine, FL, is
     scheduled for a November "grand opening," according to Gene
     Yasuda of GOLFWEEK.  The store is part of a Tour-wide
     "brand-building mission designed to better expose the PGA
     Tour name and logo to the masses."  PGA Tour execs have been
     "spearheading a host of licensing projects -- ranging from
     apparel lines to PGA Tour fan clubs," and recently signed a
     deal with GA-based W.C. Bradley, a company which specializes
     in brand marketing.  In exchange for the rights to use the
     PGA Tour logo on its storefront, W.C. Bradley will pay the
     Tour a percentage of gross sales.  Yasuda adds that during
     the next several years, the PGA Tour plans to open as many
     as 10 large-scale, Tour Stops -- ranging in size from 20,000
     to 30,000 square feet, in "major markets" such as N.Y.,
     L.A., and Chicago (Gene Yasuda, GOLFWEEK, 8/8 issue).