Sponsorships Advertising Marketing

NTRA GETS A LEG UP TO HELP DEFRAY MARKETING COSTS

8.12.1998

          The American Quarter Horse Association (AQHA) has
     joined the NTRA as an affiliate.  The two groups will work
     together in a variety of areas, including TV, sponsorship
     and the marketing and promotion of horse racing.  As part of
     the deal, the AQHA will make a financial contribution to
     help defray the NTRA's ad costs.  The AQHA, based in
     Amarillo, TX, has approximately 305,000 members (NTRA).

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