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THE NEXT BIG THING? WOMEN'S SOCCER HAS GREAT EXPECTATIONS
Published August 11, 1998
BRANDWEEK's Rod Taylor previews next year's inaugural Women's World Cup under the header "The Girls Of Next Summer," and writes that "history ... dictates" that the event "will be astonishingly popular." Taylor writes that the women's soccer team "suggests mass appeal. ... For starters, they're smart. Every member has a college degree or is a full-time student. They're young, with an average age of 24.7 years. They're also, dare we say it, damned attractive. Then there's the simple fact that when it comes to women's soccer, we kick ass." WWC sponsors include adidas and Coca-Cola, none of which are "viewed primarily as a female-targeted brand." Taylor adds that companies which align themselves with the event "will be associated with outstanding soccer played by positive role models and something else one doesn't see too often in soccer: a U.S. team winning the World Championship" (BRANDWEEK, 8/10). EVENT NOTES: A record 119,688 attended last week's du Maurier men's Canadian tennis Open in Toronto, besting the event's previous high attendance by "more than" 9,000 (OTTAWA CITIZEN, 8/10)....A "move is afoot" to offer Atlanta as a "serious candidate" to host the 2005 Goodwill Games (ATLANTA CONSTITUTION, 8/9)....MLB will host its sixth annual Reviving Baseball in Inner Cities (RBI) World Series at Disney's Wide World of Sports complex in Orlando (MLB).