MILCHAN SEEKS TO PUT HOLLYWOOD STAMP ON WTA TOURNAMENTS

          Regency Enterprises Chair ARNON MILCHAN's nine-year,
     $120M deal with the Corel WTA Tour for worldwide TV rights
     is examined by Brad Wolverton in BUSINESS WEEK.  Milchan
     "figures that by going Hollywood with the tour -- and
     promoting the hottest-looking players -- he can heighten the
     game's appeal and collect much more than he paid from TV
     outlets."  Wolverton writes his "timing may be impeccable,"
     as a "gaggle of teenage superstars have burst onto the tour
     ... leaving men's tennis in the dust."  Milchan guaranteed
     the WTA Tour $13M a year, and so far, he's signed a $3M-a-
     year deal with Eurosport, and "is close" to an estimated
     $1M-a-year deal with another group of European broadcasters. 
     He also has a $2M deal with a Japanese outlet.  And in "the
     next few months, the tour expects to announce a sizable deal
     with ESPN and Fox" (BUSINESS WEEK, 8/17).