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RICHARD JACOBS LOOKS TO DIVERSIFY CORPORATE LADDER

          Indians Owner Richard Jacobs, who is Chair, President &
     CEO of the newly formed Cleveland Indians Baseball Co. Inc.,
     said that a move "toward a more diversified sports- and
     media-related holding company might improve shareholder
     value and elevate the company's stock," according to David
     Adams of the AKRON BEACON JOURNAL.  Jacobs "is looking at
     expanding" into pro hockey, basketball and soccer, TV or
     radio, and "even getting into consulting or event
     management."  Jacobs: "We owe something to our
     shareholders."  Since going public eight weeks ago, the
     Indians' stock has dropped from $15 a share to just over $9
     a share, down "about" 40%.  Jacobs said he was "disappointed
     in the stock performance," but that "investors and Wall
     Street don't seem to realize how good of a front office he
     has assembled."  Jacobs, who bought the Indians in '86 for
     about $46M (including debt), said he lost between $45 to
     $50M in his first eight years of ownership, and that the
     money raised in the IPO has gone back to him to help "recoup
     his losses."  Jacobs said that his baseball company "is just
     starting to explore" acquisition options, but that  "no
     teams have been targeted yet."  Adams writes that the IHL
     Cleveland Lumberjacks is a franchise Jacobs "may be
     considering" (AKRON BEACON JOURNAL, 7/31). 
          STOCK CHANGE: In Cleveland, Lubinger & Schiller report
     that Jacobs is looking to change the stock structure by
     proposing "to lift a clause that might keep shareholders
     from receiving the same benefits his estate would from the
     team's appreciation in value if it is sold after his death." 
     The measure will be voted on next spring, but "it's certain
     to pass" since Jacobs "holds all but a fraction of the
     voting rights."  Market observers "agreed the proposal was a
     positive move for shareholders."  Lubinger & Schiller write
     that team execs "touted the stock in media briefings
     throughout the day," and Jacobs called the upcoming TV
     negotiations in 2000 a possible "boon."  The team has
     created an investor relations department to market the stock
     and plans to devote part of the club's Web site to investor
     relations in a few months (Cleveland PLAIN DEALER, 7/31).
 

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