ADVERTISING AGREEMENT MAY SPUR FINANCING PLAN IN HOUSTON

          Houston business exec Bob McNair and the Houston
     Livestock Show and Rodeo "have a tentative agreement" to
     share ad revenues from a proposed NFL stadium, "a hurdle to
     completing a financing plan," according to John Williams of
     the HOUSTON CHRONICLE.  Once a deal is approved by Harris
     County officials, McNair and the rodeo can begin negotiating
     with the Harris County-Houston Sports Authority to finance a
     new stadium in hopes of landing an NFL franchise.  McNair
     wants to show a final financing plan to NFL owners in
     September.  Under the proposed deal, 83% of the naming
     rights would go to the football team, 12% to the rodeo and
     5% to the county; 95% of the "in-door fixed advertising
     would be split equally" between both entities; with the
     county getting 5%.  The football team and rodeo "would
     control revenues that each sells for rotating signs to their
     own events."  McNair and rodeo officials believe advertising
     and naming rights would raise more than $8M annually (John
     Williams, HOUSTON CHRONICLE, 7/30).