Sports Industrialists

EXECUTIVE TRANSACTIONS

7.27.1998

          Sports Specialties announced that MATT LEVINSON has
     assumed the duties of East Coast Sales Manager.  Levinson
     spent the past five years as Dir of Corporate & Int'l Sales
     and Sports Marketing Manager at Sports Specialties (Sports
     Specialties)....Fox Sports Detroit has added JEFF HESANO as
     an Account Executive in its sales department (FSD)....STEVE
     AUGUST has resigned as the Red Sox's Dir of Major League
     Administration (BOSTON GLOBE, 7/26)....Former Celtic JOSEPH
     "JOJO" WHITE has joined MA-based Giving Back Fund as
     VP/Donor Relations (Giving Back Fund).

PREVIOUS PYTHONS SNAKE A DEAL WITH ADIDAS; PSA DRAWS WELL IN DALLAS NEXT IS IRON MIKE LOOKING TO TAKE A BITE OUT OF THE BIG APPLE?

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