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ACHTUNG, BABY! MURDOCH EYES KIRCH GROUP FOR HIS EMPIRE

          News Corp. is "in talks to acquire" a minority stake in
     German media company Kirch Group in a deal valued at between
     $600-650M, according to Lippman & Rohwedder of the WALL
     STREET JOURNAL.  The talks are in "a preliminary stage," but
     such a deal would give News Corp. Chair Rupert Murdoch, who
     has been "looking for a foothold in the lucrative German
     market," a "sizable stake" in the Munich-based company. 
     Among Kirch Group's assets are SAT-1, one of Germany's
     largest TV networks, and sports channel Deutsches Sport
     Ferhesen (DSF), both of which "have been unprofitable for
     years."  A Kirch Group stake would "firmly place" Murdoch in
     Europe's "largest" TV market, which had ad revenue of about
     $4.4B last year (WALL STREET JOURNAL, 7/24).  In L.A., Eric
     Hansen has Murdoch and Kirch Group in "final negotiations"
     and puts the price at "more than" $560M.  Hansen adds that
     DSF is "considered to be a potentially viable property, but
     only if it can be attached to a successful digital pay TV
     platform" (Eric Hansen, HOLLYWOOD REPORTER, 7/24).

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