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GOODWILL GAMES CONTINUE TO GARNER BETTER RATINGS THAN '94
Published July 24, 1998
TBS's coverage of the Goodwill Games on Wednesday, "which was highlighted by the split-screen coverage of an emotional Jackie Joyner-Kersee and her husband, Bobby, after her heptathlon win, and the record-setting U.S. 4 x 400 relay team anchored by Michael Johnson, received the highest cable rating" of the Games so far, according to Steve Zipay of NEWSDAY. The evening generated a 1.8 rating, raising the four-night average to 1.7, 42% higher than the first four days of the '94 Games held in Russia (NEWSDAY, 7/24). GOODWILL GESTURE? In Newark, Pat Borzi writes that while TV ratings may be up, that does not mean that "people in this area have embraced the Goodwill Games and are buying up all the tickets -- or even using the free tickets to the events." Borzi notes that Goodwill organizers have given away some tickets, with each of the Games' 5,500 volunteers receiving four free tickets to the events for which they volunteered. So far, attendance for track and field has been the best "by far." Three of the four nights drew more than 9,000 at the 12,000-seat Mitchel Athletic Complex. Synchronized swimming and water polo have been the "least popular" (STAR-LEDGER, 7/24). In N.Y., Lenn Robbins writes that the "most disappointing turnout" for the U.S. men's basketball team at MSG was Tuesday night's game against Brazil, played in front of 6,894 (N.Y. POST, 7/24). WOMEN'S SOCCER KICKS OFF BIG YEAR: In Philadelphia, John Smallwood reports that tomorrow's match against Denmark at the Goodwill Games "kicks off what will be the most important year in the history of women's soccer." A ceremony was held yesterday to launch the '99 Women's World Cup in the U.S., and since tickets went on sale May 1, more than 120,000 have been sold for the tournament which begins next June. The event is "well on its way to achieving its goal of becoming the world's largest women's team sporting event ever" (PHILADELPHIA DAILY NEWS, 7/24).