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GOODWILL GAMES CONTINUE TO GARNER BETTER RATINGS THAN '94

          TBS's coverage of the Goodwill Games on Wednesday,
     "which was highlighted by the split-screen coverage of an
     emotional Jackie Joyner-Kersee and her husband, Bobby, after
     her heptathlon win, and the record-setting U.S. 4 x 400
     relay team anchored by Michael Johnson, received the highest
     cable rating" of the Games so far, according to Steve Zipay
     of NEWSDAY.  The evening generated a 1.8 rating, raising the
     four-night average to 1.7, 42% higher than the first four
     days of the '94 Games held in Russia (NEWSDAY, 7/24).
          GOODWILL GESTURE? In Newark, Pat Borzi writes that
     while TV ratings may be up, that does not mean that "people
     in this area have embraced the Goodwill Games and are buying
     up all the tickets -- or even using the free tickets to the
     events."  Borzi notes that Goodwill organizers have given
     away some tickets, with each of the Games' 5,500 volunteers
     receiving four free tickets to the events for which they
     volunteered. So far, attendance for track and field has been
     the best "by far."  Three of the four nights drew more than
     9,000 at the 12,000-seat Mitchel Athletic Complex. 
     Synchronized swimming and water polo have been the "least
     popular" (STAR-LEDGER, 7/24).  In N.Y., Lenn Robbins writes
     that the "most disappointing turnout" for the U.S. men's
     basketball team at MSG was Tuesday night's game against
     Brazil, played in front of 6,894 (N.Y. POST, 7/24). 
          WOMEN'S SOCCER KICKS OFF BIG YEAR: In Philadelphia,
     John Smallwood reports that tomorrow's match against Denmark
     at the Goodwill Games "kicks off what will be the most
     important year in the history of women's soccer."  A
     ceremony was held yesterday to launch the '99 Women's World
     Cup in the U.S., and since tickets went on sale May 1, more
     than 120,000 have been sold for the tournament which begins
     next June.  The event is "well on its way to achieving its
     goal of becoming the world's largest women's team sporting
     event ever" (PHILADELPHIA DAILY NEWS, 7/24).

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