ESPN's "Outside the Lines: Babe Ruth's Larger Than Life
Legacy" examined Ruth's career and was narrated by actor Joe
Don Baker who said, "Ruth was the first athlete to cash in,
in a big way, on his mass appeal." Darci Ross, CMG
Worldwide President, which markets Ruth's name and image:
"He is the number one deceased sports personality in
licensing and marketing." Ross: "Ruth is number two or
three on the top of the list, and that's compared to James
Dean, Elvis Presley, Marilyn Monroe." Currently, Ruth has
400 licensed products and more than 1,000 advertising
connections, which earn his heirs "more than" $1M a year
(ESPN, 7/21). As part of ESPN SportsZone's week-long
feature on Ruth in conjunction with last night's "Outside
The Lines," Ted Williams will chat on SportsZone today at
3:00pm ET. While talking about Ruth, SportsZone will link
to Williams' official site and provide an e-mail address for
anyone with information about his autographed Ruth baseball
that was stolen from his home in FL about 25 years ago.
Williams is offering a $10,000 reward (THE DAILY).
