Franchises

CHARGING TO SCHOOL: TEAM BUYS TICKETS AS ATTENDANCE REWARD

7.22.1998

          The Chargers and Qualcomm Corp. have teamed to buy
     about 41,000 single-game tickets for the '98 season as an
     incentive to kids with "near-perfect" school attendance,
     according to Lillian Salazar Leopold of the SAN DIEGO UNION-
     TRIBUNE.  In the program, called "Touchdowns For Youth," San
     Diego-area schools that recorded attendance of 95% or better
     last April and May, or increased attendance by at least 2%
     from the same period the previous year, will be eligible for
     the tickets.  Two tickets will be given to fourth- through
     12th-graders with good attendance at the participating
     schools.  With the donated tickets averaging $42 per seat,
     the incentive is a $1.75M gift (S.D. UNION-TRIBUNE, 7/20).

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