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Sports Industrialists

SE RI FOR REAL? PAK THE "MICHAEL JORDAN" OF KOREA

          SE RI PAK was profiled by Sonja Steptoe on CNN's "Page
     1," who reported that Pak "was catapulted into rarified air"
     following her three LPGA wins, including two majors.  STEVEN
     KIL, Pak's manager: "I think [in Korea] Se Ri's like MICHAEL
     JORDAN in the USA  I think Korea's never had this kind of
     celebrity."  LPGA Commissioner JIM RITTS: "Very simply put,
     there has probably not been this level of interest and
     attention on the LPGA Tour for 20 years since NANCY LOPEZ's
     rookie year in 1978."  Nancy Lopez: "She's just really down
     to earth, and wants to absorb everything that's happening. 
     She's just really enjoying it."  Pak, on her demeanor on the
     course: "I don't have nerves on the golf course.  It's my
     job.  Everybody has a job.  Are they nervous at their job? 
     No, I don't think so.  So I don't have nerves and I just
     play my game.  I have fun" ("Page 1," CNN, 7/18).
          PAKIN' SOME HEAT: NEWSWEEK's John Leland profiles Pak
     in this week's issue under the header "Don't Call Her
     Tigress: Se Ri Pak, The Hottest Golfer Since You-Know-Who." 
     Leland writes that like TIGER WOODS, Pak "is already
     boosting ticket sales."  JAL Big Apple Classic officials say
     her presence "nearly doubled attendance," and Tournament
     Chair Bob Schwartz said Korean companies were "buying blocks
     of 500 tickets.  That's never happened before."  Lopez, on
     Pak's impact: "She's just what the tour needs right now. 
     She can carry us onward" (NEWSWEEK, 7/27 issue).

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