Sponsorships Advertising Marketing

AFL INKS TOUGH ACTIN' TINACTIN TO TITLE SPONSORSHIP

7.21.1998

          Tinactin has reached a three-year sponsorship deal with
     the AFL to become the league's premium national sponsor and
     official footcare and antifungal partner.  Tinactin's
     sponsorship includes media, retail tie-ins, on-site
     hospitality and in-arena samplings.  Tinactin will also
     receive dasher-board signage in each arena, be title sponsor
     of the Tinactin Ironman Player of the Game Award and present
     the "Tinactin Tug-of-War" contest during halftime or at a
     quarter break of each game, including the ArenaBowl
     championship game (AFL).

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