USTA REACHING OUT TO YOUNGSTERS, PLANS NEW KIDS SHOW ON CBS

          The USTA is launching a kids TV show on CBS called
     "Topspin," according to Langdon Brockinton of SPORTSBUSINESS
     JOURNAL.  It is "still undetermined" whether the new show,
     which will be aimed "primarily" at 8-17-year-olds, will
     debut "this year or next."  However, it is "possible" that
     two installments of the half-hour program will air next
     month, before the August 31 start of the U.S. Open.  Under
     terms of the agreement, which runs through 2004, four
     episodes of the new show will air each year on "select
     Saturday afternoons in the spring and summer."  Brockinton
     adds that pro tennis players "are expected" to serve as
     hosts for the show (SPORTSBUSINESS JOURNAL, 7/20 issue).