Sponsorships Advertising Marketing

THE LEGEND GROWS: BIRD ON SECOND REGIONAL WHEATIES BOXES

7.17.1998

          Pacers VP Larry Bird will appear on the cover of
     Wheaties for the second time, with two different regional
     layouts planned, according to Peter May of the BOSTON GLOBE. 
     On boxes sold in Indianapolis, Bird will be pictured as the
     coach of the Pacers, while in Boston, he will be shown from
     his playing days with the Celtics.  General Mills said that
     100,000 boxes will be available in IN, but did not specify
     how many will be available in Boston.  Bird appeared on
     Boston-area Wheaties boxes in '95 (BOSTON GLOBE, 7/17).

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