Sponsors Stayed True To Paul George Celtics Try To Draw Fans Without Upsetting Tradition Pacers RSN Ratings 35% Lower This Season FS Indiana Offering Pacers Games On App Pacers Hire Shamrock S&E To Find Sponsorships Pacers, McDonald's To Debut New Campaign Celtics' Gotham Defends New Uniform Look Celtics' New Alternate Jerseys Draw Ire TD Garden Unveils $70M In Upgrades George Injury Reignites Debate About Int'l Play
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THE LEGEND GROWS: BIRD ON SECOND REGIONAL WHEATIES BOXES
Published July 17, 1998
Pacers VP Larry Bird will appear on the cover of Wheaties for the second time, with two different regional layouts planned, according to Peter May of the BOSTON GLOBE. On boxes sold in Indianapolis, Bird will be pictured as the coach of the Pacers, while in Boston, he will be shown from his playing days with the Celtics. General Mills said that 100,000 boxes will be available in IN, but did not specify how many will be available in Boston. Bird appeared on Boston-area Wheaties boxes in '95 (BOSTON GLOBE, 7/17).