Pacers Owner Herb Simon Discusses Team, League Celtics' Jaylen Brown Content To Represent Himself Thomas Wants More Color In Celtics' Jerseys Celtics Jersey Patch Deal With GE Worth $7M Celtics, GE Partner On Jersey Patch Deal ESPN Green Lights Celtics-Lakers "30 For 30" Nike's Boston Effort Heavy On Celts' Thomas Celtics President Talks '16 Challenges Pacers Set To Debut WaitTime Technology Celtics Name New Facility After Red Auerbach
Upcoming Conferences and Events
May 31 - Jun 1
SBD/17/Sponsorships Advertising Marketing
THE LEGEND GROWS: BIRD ON SECOND REGIONAL WHEATIES BOXES
Published July 17, 1998
Pacers VP Larry Bird will appear on the cover of Wheaties for the second time, with two different regional layouts planned, according to Peter May of the BOSTON GLOBE. On boxes sold in Indianapolis, Bird will be pictured as the coach of the Pacers, while in Boston, he will be shown from his playing days with the Celtics. General Mills said that 100,000 boxes will be available in IN, but did not specify how many will be available in Boston. Bird appeared on Boston-area Wheaties boxes in '95 (BOSTON GLOBE, 7/17).