Coors Billboards With UConn Logos Removed IMG Hires Former ESPN Exec Mark Shapiro IMG Hires Fox Sports Exec Karen Brodkin Lambeau Field Rolls Out New Gameday Food IMG Re-Signs Tennis Agent Fernando Soler Key Biscayne Tennis Tourney Renamed Syracuse, IMG Renew Multimedia Rights Deal IMG Hires Ogilvy & Mather's Scott For New Role IMG College Signs On With UNC-Asheville Hallmark Ornament Features Aaron Rodgers
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SBD/17/Sponsorships Advertising Marketing
Published July 17, 1998
In Atlanta, Furman Bisher reports that there is a "pile of endorsements out there" for U.S. Amateur Champion Matt Kuchar should he decide to turn pro. IMG's Bev Norwood, on Kuchar: "Very marketable. Highly marketable. On marketability he's ready. As for his game, I'm not so sure" (ATLANTA CONSTITUTION, 7/17)....Packers TE Mark Chmura has signed a deal with Mug Root Beer and will appear in radio/ print ads for the drink, and on POP displays. Chmura also signed to appear in TV spots for Milwaukee-based Opensided MRI, which will begin running in August. Chmura's marketing is handled by WI-based Ad Cetera (Ad Cetera). ...English soccer player Stan Collymore, who "has received negative publicity since hitting his girlfriend ... in a Paris bar on the eve of the opening game of the World Cup," has lost his $4M deal with Diadora sportswear. Diadora UK announced that they were severing ties with Collymore because he "had not complied with contractual obligations" (Mult., 7/17). ...Marquette Univ. men's basketball coach Mike Deane and Notre Dame men's basketball coach John MacLeod signed with WI-based Sports Marketing and Management Group for exclusive representation in contract and marketing deals (SM2G).