Packers Go Retro For New Alternate Uniforms Packers Report Record Revenues Favre's Legends Game Draws 22,500 To UW IMG College Falling Short Of Projections Ari Emanuel Knocks CAA's Relevance Police Adjust Lambeau Plans For Fans WME's Acquisition Of IMG Paying Off In Tennis IMG Academy Receives $2M In Public Funding Green Bay Stadium District Could Dissolve Soon Aaron Rodgers Wins "Celebrity Jeopardy!"
SBD/17/Sponsorships Advertising Marketing
Published July 17, 1998
In Atlanta, Furman Bisher reports that there is a "pile of endorsements out there" for U.S. Amateur Champion Matt Kuchar should he decide to turn pro. IMG's Bev Norwood, on Kuchar: "Very marketable. Highly marketable. On marketability he's ready. As for his game, I'm not so sure" (ATLANTA CONSTITUTION, 7/17)....Packers TE Mark Chmura has signed a deal with Mug Root Beer and will appear in radio/ print ads for the drink, and on POP displays. Chmura also signed to appear in TV spots for Milwaukee-based Opensided MRI, which will begin running in August. Chmura's marketing is handled by WI-based Ad Cetera (Ad Cetera). ...English soccer player Stan Collymore, who "has received negative publicity since hitting his girlfriend ... in a Paris bar on the eve of the opening game of the World Cup," has lost his $4M deal with Diadora sportswear. Diadora UK announced that they were severing ties with Collymore because he "had not complied with contractual obligations" (Mult., 7/17). ...Marquette Univ. men's basketball coach Mike Deane and Notre Dame men's basketball coach John MacLeod signed with WI-based Sports Marketing and Management Group for exclusive representation in contract and marketing deals (SM2G).