SBD/17/Sponsorships Advertising Marketing

MARKETING ROUND-UP

          In Atlanta, Furman Bisher reports that there is a "pile
     of endorsements out there" for U.S. Amateur Champion Matt
     Kuchar should he decide to turn pro.  IMG's Bev Norwood, on 
     Kuchar: "Very marketable.  Highly marketable.  On
     marketability he's ready.  As for his game, I'm not so sure"
     (ATLANTA CONSTITUTION, 7/17)....Packers TE Mark Chmura has
     signed a deal with Mug Root Beer and will appear in radio/
     print ads for the drink, and on POP displays. Chmura also
     signed to appear in TV spots for Milwaukee-based Opensided
     MRI, which will begin running in August.  Chmura's marketing
     is handled by WI-based Ad Cetera (Ad Cetera). ...English
     soccer player Stan Collymore, who "has received negative
     publicity since hitting his girlfriend ... in a Paris bar on
     the eve of the opening game of the World Cup," has lost his
     $4M deal with Diadora sportswear.  Diadora UK announced that
     they were severing ties with Collymore because he "had not
     complied with contractual obligations" (Mult., 7/17).
     ...Marquette Univ. men's basketball coach Mike Deane and
     Notre Dame men's basketball coach John MacLeod signed with
     WI-based Sports Marketing and Management Group for exclusive
     representation in contract and marketing deals (SM2G). 

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