UFC Canada Boss Tom Wright Let Go Packers, Johnsonville Partner On Tailgate Village ELeague Execs Look Back At Debut Season Packers Want To Host '19 NFL Draft IMG, Wake Forest Extend Licensing Deal Packers Bring In $408.7M In Record Revenue WME-IMG Expanding Its Chinese Business IMG Reups With Univ. Of Oregon WME-IMG Wins Best In Corporate Consulting Fidelity Makes $55M Investment In WME-IMG
SBD/17/Sponsorships Advertising Marketing
Published July 17, 1998
In Atlanta, Furman Bisher reports that there is a "pile of endorsements out there" for U.S. Amateur Champion Matt Kuchar should he decide to turn pro. IMG's Bev Norwood, on Kuchar: "Very marketable. Highly marketable. On marketability he's ready. As for his game, I'm not so sure" (ATLANTA CONSTITUTION, 7/17)....Packers TE Mark Chmura has signed a deal with Mug Root Beer and will appear in radio/ print ads for the drink, and on POP displays. Chmura also signed to appear in TV spots for Milwaukee-based Opensided MRI, which will begin running in August. Chmura's marketing is handled by WI-based Ad Cetera (Ad Cetera). ...English soccer player Stan Collymore, who "has received negative publicity since hitting his girlfriend ... in a Paris bar on the eve of the opening game of the World Cup," has lost his $4M deal with Diadora sportswear. Diadora UK announced that they were severing ties with Collymore because he "had not complied with contractual obligations" (Mult., 7/17). ...Marquette Univ. men's basketball coach Mike Deane and Notre Dame men's basketball coach John MacLeod signed with WI-based Sports Marketing and Management Group for exclusive representation in contract and marketing deals (SM2G).