Sponsorships Advertising Marketing

SI FOR KIDS AND ISI TO PARTNER IN EFFORT TO EXPAND BRAND

7.16.1998

          In an effort to extend its brand into the consumer
     product marketplace, SI For Kids has partnered with NJ-based
     ISI, which will serve as its licensing rep.  SI For Kids
     licensed product will target kids ages 6-12 for its line of
     sporting goods, apparel and accessories, games and toys, and
     domestics.  A fall '99 launch is planned for the products,
     which will be available via retail distribution, including
     mid to mass market and sporting good stores (SI For Kids).

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https://www.sportsbusinessjournal.com/Daily/Issues/1998/07/16/Sponsorships-Advertising-Marketing/SI-FOR-KIDS-AND-ISI-TO-PARTNER-IN-EFFORT-TO-EXPAND-BRAND.aspx