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NEW GOLF EVENTS WANT THE WORLD AND THEY WANT IT NOW!

          The PGA Tours Int'l Federation announced that the first
     three World Golf Championships, scheduled to begin in '99,
     will offer purses of $5M each.  The Federation also
     announced that the fourth international event, The World Cup
     Team, will be held in the U.S in 2000, in South Africa in
     2001, and in Japan in 2002.  In addition, a new TV ad
     campaign for the World Golf Championships will debut next
     week in the U.S. and carry the tag, "This Time It's For The
     World."  A full global rollout is also planned (PGATIF). 
     Winners of each of the new World Golf Events will receive
     $1M.  Currently, the biggest first-place check on the PGA
     Tour is $720,000, for The Players Championship (Jayne
     Custred, HOUSTON CHRONICLE, 7/16).
          THE UGLY AMERICAN? Scott Hoch's recently-signed five-
     year deal with Yonex requires him to play in all four major
     championships each year.  Hoch, on his forced participation
     in this weekend's British Open, a tournament he usually 
     skips: "If it hadn't been in my contract to be here, I don't
     know whether I'd be here or not" (Mult., 7/16).

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