Sports Media

ABL CHAMPIONSHIP GOES NATIONAL WITH CBS SPORTS AGREEMENT

7.15.1998

          CBS Sports has reached a two-year agreement with the
     ABL to broadcast Games One and Three of the ABL Championship
     Series beginning in '99.  ABL CEO Gary Cavalli, in a
     release: "This is a real breakthrough for the ABL. ... One
     of our goals for the 1998-99 season was to increase our
     television exposure to include major network coverage. ...
     This agreement accomplishes that goal and represents another
     milestone in the growth and development of the league.  It's
     very positive news for our fans, our players and our
     sponsors" (CBS Sports).  Terms of the deal were unavailable. 
     The ABL, which was televised "primarily" on Fox Sports Net
     last season, will announce the rest of its TV package next
     week.  Fox "is apparently still in the picture," as are
     other cable networks (Lori Riley, HARTFORD COURANT, 7/15).

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