USA TODAY AD TRACK SHOWS MJ NOT ALONE IN SELLING PRODUCT

          USA TODAY lists the 13 sports-related TV advertisements
     it has reviewed since it began its "Ad Track" in '95, and
     Melanie Wells reports that while a '95 McDonald's spot
     starring Michael Jordan, Larry Bird and Looney Tunes
     characters "tops the chart as the most effective athlete-
     flecked campaign," other non-Jordan ads "got higher scores
     for likability," including a '95 Nike spot starring Drew
     Bledsoe and Marshall Faulk.  Nike's debut campaign for Tiger
     Woods in which he "attacks racism in golf" was the second-
     most popular sports-star campaign and ranked third among the
     most effective.  Among the least likable and effective spots
     were Reebok's Emmitt Smith Olympic-themed campaign in '96,
     Right Guard deodorant spots featuring Charles Barkley and
     Scottie Pippen in '97 and a '98 American Express campaign
     featuring Tiger Woods (USA TODAY, 7/13).