Sports Industrialists

SPORTSWIRE TO HOLD SPORTS MARKETING SYMPOSIUM NEXT WEEK

7.10.1998

          SportsWire will hold a Symposium on Sports Marketing
     and Media Relations at the Official All-Star Cafe in NYC on
     July 15.  Participants include IBM Dir of Communications for
     Worldwide Olympic & Sports Sponsorship DEBRA GOTTHEIMER; MSG
     Senior VP/Corporate Communications BARRY WATKINS; Fox Sports
     Senior VP/Media Relations VINCE WLADIKA; and Goodwill Games
     PR Dir MICHAEL LEWELLEN.  The symposium will be moderated by
     ABRAHAM MADKOUR, Editor-in-Chief of THE SPORTS BUSINESS
     DAILY.  Topics include: Does sports marketing produce bottom
     line results?  What opportunities remain in today's sports
     marketplace?  Are there any low-cost points of entry for
     small and medium-sized companies?  Tickets are $25 for
     BusinessWire members, and $50 for non-members.  For more
     information please contact SportsWire National Editor Mike
     Maguire at 212-752-9600, ext. 255 (THE DAILY).

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