NIKE QUESTIONS TIGER WOODS STORY: Nike Communications
Manager Robin Carr-Locke wrote a Letter to the Editor of the
Portland Oregonian, in response to the paper's July 8 piece
titled, "Tiger Woods Product Line Is Nike Bogey." In the
letter, Carr-Locke wrote the story quotes "employees who no
longer work for Nike" and offers "not a single point of view
from our company, which does a disservice to your readers."
Carr-Locke: "The fact is that our first Tiger Woods line has
been moderately successful" (THE DAILY).
DEALS: MA-based Woolf Associates will be the marketing
agency for Bruins F's Jason Allison and Rob DiMaio and
former Bruin Willie O'Ree. Woolf Assistant Dir of Athlete
Marketing Kim Parsons will handle the trio (Woolf)....NY-
based Cohn & Wolfe will provide media relations and
strategic counseling for the National Golf Foundation in the
development of its state of the industry report,
"Opportunities for Golf Through 2010: A Strategic
Perspective by the National Golf Foundation" (C&W).
NOTES: Nassau County, NY, officials are looking to
"boost" ticket sales to the Goodwill Games by running radio
spots promoting the event. Organizers say that "only about"
175,000 to 180,000 of the 600,000 tickets available have
been sold (NEWSDAY, 7/10)....adidas-Salomon AG "will in two
to three weeks" begin a review of its int'l media planning
and buying agreements (AD AGE, 7/10).
