MLB Cardinals, FS Midwest Reach New Deal Colorado AD Rick George Bullish On Pac-12 Net Sources: Josh Elliott Could Return To ABC CBS, ESPN Reach Sub-License Deal For MVC NESN Providing News Inserts During Sox Games The Players' Tribune Continuing To Gain Momentum CBS To Live-Stream All Super Bowl Ads Iger Talks ESPN Going Straight To Consumer PGA Tour Debuting OTT Service This Week Virtual Reality TV Possible For '24 Olympics?
Published June 30, 1998
RATINGS: Not including last weekend's coverage, CBS's first-year ratings for its PBA telecasts were averaging a 1.6, compared to the 1.9 earned last year by ABC. CBS Sports President Sean McManus called the debut season a "tremendous success." The net has extended its deal through 2000 (AKRON BEACON JOURNAL, 6/30)....Friday night's Yankees- Mets game on WWOR-TV earned an 11.9/19 -- the highest-rated Mets game on the station since '89 (N.Y. POST, 6/30). OTHER NOTES: HBO extended its deal with Lennox Lewis for six fights, but Michael Katz of the N.Y. DAILY NEWS reports the deal would provide "no window" for Lewis to fight Evander Holyfield on Showtime (N.Y. DAILY NEWS, 6/30)....The Bonham Group President & CEO Dean Bonham began writing a biweekly sports business column in the Rocky Mountain News (THE DAILY)....Young Broadcasting, which bought L.A.'s KCAL-TV in '96, "may turn around and sell it along with its stable of 11 other stations." KCAL holds broadcast rights to the Lakers (HOLLYWOOD REPORTER, 6/30).