SBD/30/Sports Media

DOES BERNSTEIN'S CBS DEAL GIVE ESPN BETTER NFL COVERAGE?

          ESPN's decision to let reporter Bonnie Bernstein get
     out of her contract to sign with CBS has enabled the network
     to "obtain more access for its reporters on NFL games
     covered by CBS," according to Leonard Shapiro of the
     WASHINGTON POST.  Sources say that CBS has "agreed to allow
     ESPN to broadcast live from NFL stadiums for an additional
     30 minutes on game days" as part of the deal to land
     Bernstein.  Under NFL rules, no live broadcasts are allowed
     an hour before kickoff expect on the net that owns the
     rights to that game.  ESPN and CBS spokespeople "declined
     comment on Bernstein's contract" (WASHINGTON POST, 6/30).

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