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ABL SET TO TREK TO UPN? MAYBE, BUT FOX ISN'T INTERESTED
Published June 30, 1998
The ABL "is close to a time-buy deal with UPN" that would bring the league "some needed national exposure," according to Terry Lefton of BRANDWEEK. UPN would put the games on Saturday afternoons. ABL CEO Gary Cavalli "would neither confirm, nor comment on the negotiations." In addition, the ABL "is seeking additional exposure for its upcoming season through an ad hoc network of PBS stations that would air ABL games for little or no charge." The ABL was on BET and Fox Sports Net last year (BRANDWEEK, 6/29). Cavalli is quoted in the HARTFORD COURANT as saying, "We're very close to a TV deal. We'll hope to announce something in two to four weeks." The league had "tried to induce Fox to buy a broadcast-partial ownership package, which the network turned down." Fox Sports Senior VP/Media Relations Vince Wladika: "They've come to us three times with a prospectus and we've told them no" (HARTFORD COURANT, 6/30).