SBD/25/Sports Society

CLINTON ADMINISTRATION PUSHES FOR SUPPORT AGAINST DRUG USE

          The Clinton Administration is "pressing athletes and
     coaches to speak out more strongly against drug use by
     children," the head of the president's anti-drug office said
     yesterday.  Barry McCaffrey, Dir of the Office of National
     Drug Policy, said that MLS and the NCAA will take part in
     the new "sports initiative," which other major sports "are
     expected to join."  The Marlins, for example, soon will
     begin showing anti-drug ads on their stadium billboard. 
     Those ads will be part of a five-year, $2B anti-drug media
     campaign announced earlier this month by President Clinton. 
     McCaffrey is "urging" the NBA and the NBPA to include
     marijuana among its drug testing.  The sports initiative,
     with the tagline, "Users Are Losers, Be a Winner," will
     include TV and radio spots as well as public appearances by
     coaches and athletes (AP/ESPN SportsZone, 6/25).




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