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SBD/24/Sponsorships Advertising Marketing
MARQUEE GROUP'S NEW TEAM SERVICE GROUP AIMS TO PUMP YOU UP
Published June 24, 1998
The Marquee Group has formed Marquee/Alphabet City (MAC) Team Services to create entertainment marketing and promotional opportunities for sports franchises including customized team songs and videos. The new division will be headed by Alphabet City co-President & Exec Producer Jesse Itzler and Alphabet City Senior VP Stephen Nitkin. MAC Team Services has agreements to produce in-venue music video programming for various NBA, NFL and MLB teams for the '98- 99 season, with "rally" team videos shown on-screen in stadiums and arenas during time outs, halftime and in pre- game warm ups. MAC also produces team theme songs, and has created ticket campaigns for college and pro teams. MAC currently produces Coca-Cola sponsored music videos for the Braves, Orioles, Rockies and Red Sox (The Marquee Group).