Knicks' James Dolan Puts Knicks On Backburner Bulls Open Downtown Practice Facility Hawks' Koonin Pens Apology Letter Cavs To Sell Tickets Through Lottery Pepsi Promo Offers Fans Free 49ers Tix Wizards, Spurs Get Redesigned Courts Raptors' Ujiri Pens Op-Ed In Support Of Ferry Rebrand Made Business Sense For Hornets Silver Not Calling For Ferry's Ouster Hawks' GM Ferry Will Not Resign
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SBD/24/Sponsorships Advertising Marketing
Published June 24, 1998
Athlete's Foot Group has awarded its estimated $6-$8M account to GA-based Crumbley & Alba (AD AGE, 6/24)....In N.Y., Ruth Bashinsky reports that New Balance's "old-style" or "retro" sneakers "should be springing up everywhere" when the company officially debuts the European line in the U.S. later this summer. The multi-color shoes will retail for $110-$125 (N.Y. DAILY NEWS, 6/24)....In anticipation of tonight's NBA Draft, AND 1 features new endorsers Larry Hughes and Raef LaFrentz in a USA TODAY ad reading: "AND 1 Hits The Lottery. Sneaker Co. Signs Two Top Picks" (THE DAILY)....NC-based Food Lion has signed a multi-year deal to sponsor the men's college basketball tournament held each December at Charlotte Coliseum. Food Lion replaces Pepsi and Harris Teeter as the title sponsor and the event will be called the Food Lion MVP Classic (CHARLOTTE OBSERVER, 6/24).