Costs Rise For Wizards' Practice Facility McCrory: Deal Was Reached With NBA For ASG NBA Adds Pistons' Joel Browning To TMBO NBPA To Fund Health Insurance For Retired Players NOLA Keeps Pushing For NBA ASG Louisiana Gov. To Talk ASG With Silver NBA Officially Pulls '17 ASG From Charlotte Source: New Orleans Leads To Host '17 ASG Suns "Want To Be The NBA Team" For Mexico Nets Struggle To Attract Free Agents
SBD/24/Sponsorships Advertising Marketing
Published June 24, 1998
Athlete's Foot Group has awarded its estimated $6-$8M account to GA-based Crumbley & Alba (AD AGE, 6/24)....In N.Y., Ruth Bashinsky reports that New Balance's "old-style" or "retro" sneakers "should be springing up everywhere" when the company officially debuts the European line in the U.S. later this summer. The multi-color shoes will retail for $110-$125 (N.Y. DAILY NEWS, 6/24)....In anticipation of tonight's NBA Draft, AND 1 features new endorsers Larry Hughes and Raef LaFrentz in a USA TODAY ad reading: "AND 1 Hits The Lottery. Sneaker Co. Signs Two Top Picks" (THE DAILY)....NC-based Food Lion has signed a multi-year deal to sponsor the men's college basketball tournament held each December at Charlotte Coliseum. Food Lion replaces Pepsi and Harris Teeter as the title sponsor and the event will be called the Food Lion MVP Classic (CHARLOTTE OBSERVER, 6/24).