Jim Buss Remains Optimistic About Lakers Leonsis Weighing Wizards Practice Facility Spots Flacco Stars In Humorous Pepsi, Tostitos Ad Minding My Business: Hornets' Donna Julian Indy Approves Pacers' Practice Facility NBA Teams Turn To Analytics Firm Second Spectrum NBA Kings' Arena To Be Fully Solar Powered Stern Reportedly Urged To Run For N.Y. Mayor NBA Kings Push Back Opening Of Hotel Pistons' Season-Tix Renewals Nearing 90%
SBD/24/Sponsorships Advertising Marketing
Published June 24, 1998
Athlete's Foot Group has awarded its estimated $6-$8M account to GA-based Crumbley & Alba (AD AGE, 6/24)....In N.Y., Ruth Bashinsky reports that New Balance's "old-style" or "retro" sneakers "should be springing up everywhere" when the company officially debuts the European line in the U.S. later this summer. The multi-color shoes will retail for $110-$125 (N.Y. DAILY NEWS, 6/24)....In anticipation of tonight's NBA Draft, AND 1 features new endorsers Larry Hughes and Raef LaFrentz in a USA TODAY ad reading: "AND 1 Hits The Lottery. Sneaker Co. Signs Two Top Picks" (THE DAILY)....NC-based Food Lion has signed a multi-year deal to sponsor the men's college basketball tournament held each December at Charlotte Coliseum. Food Lion replaces Pepsi and Harris Teeter as the title sponsor and the event will be called the Food Lion MVP Classic (CHARLOTTE OBSERVER, 6/24).