Kings Cite Culture Change For Trading Cousins NBA ASG Has Best Viewership Since '13 Silver Wants NBA All-Star Game In Charlotte Silver Says Age Minimum Needs To Be Studied New Orleans Praised For Hosting NBA All-Star Weekend New NBA Jersey Deals Could Signal Changing Market NBPA, Players Look To Profit Off Images NBA Attendance Flat Headed Into All-Star Break Going Off The Grid: NBA All-Star Edition Are Knicks Bad For Long-Term NBA Image?
SBD/24/Sponsorships Advertising Marketing
Published June 24, 1998
Athlete's Foot Group has awarded its estimated $6-$8M account to GA-based Crumbley & Alba (AD AGE, 6/24)....In N.Y., Ruth Bashinsky reports that New Balance's "old-style" or "retro" sneakers "should be springing up everywhere" when the company officially debuts the European line in the U.S. later this summer. The multi-color shoes will retail for $110-$125 (N.Y. DAILY NEWS, 6/24)....In anticipation of tonight's NBA Draft, AND 1 features new endorsers Larry Hughes and Raef LaFrentz in a USA TODAY ad reading: "AND 1 Hits The Lottery. Sneaker Co. Signs Two Top Picks" (THE DAILY)....NC-based Food Lion has signed a multi-year deal to sponsor the men's college basketball tournament held each December at Charlotte Coliseum. Food Lion replaces Pepsi and Harris Teeter as the title sponsor and the event will be called the Food Lion MVP Classic (CHARLOTTE OBSERVER, 6/24).