Ballmer Receives Warm Welcome In L.A. NBA Ends Ban On Fantasy Game Sponsorships N.Y. Times Profiles New NBPA Exec Dir Rich Paul Leaving His Mark As NBA Agent Warriors Reveal Designs For Arena Complex Sterling Seemingly Concedes Clippers Sale NBA Denies Asking Raptors To Remove Drake Heat's National TV Appearances Down In '14-15 Hornets' Radio Could Land On Charlotte FM Dial NBA Extends All-Star Game Break To A Week
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SBD/24/Sponsorships Advertising Marketing
Published June 24, 1998
Athlete's Foot Group has awarded its estimated $6-$8M account to GA-based Crumbley & Alba (AD AGE, 6/24)....In N.Y., Ruth Bashinsky reports that New Balance's "old-style" or "retro" sneakers "should be springing up everywhere" when the company officially debuts the European line in the U.S. later this summer. The multi-color shoes will retail for $110-$125 (N.Y. DAILY NEWS, 6/24)....In anticipation of tonight's NBA Draft, AND 1 features new endorsers Larry Hughes and Raef LaFrentz in a USA TODAY ad reading: "AND 1 Hits The Lottery. Sneaker Co. Signs Two Top Picks" (THE DAILY)....NC-based Food Lion has signed a multi-year deal to sponsor the men's college basketball tournament held each December at Charlotte Coliseum. Food Lion replaces Pepsi and Harris Teeter as the title sponsor and the event will be called the Food Lion MVP Classic (CHARLOTTE OBSERVER, 6/24).