SBD/24/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          Athlete's Foot Group has awarded its estimated $6-$8M
     account to GA-based Crumbley & Alba (AD AGE, 6/24)....In
     N.Y., Ruth Bashinsky reports that New Balance's "old-style"
     or "retro" sneakers "should be springing up everywhere" when
     the company officially debuts the European line in the U.S.
     later this summer.  The multi-color shoes will retail for
     $110-$125 (N.Y. DAILY NEWS, 6/24)....In anticipation of
     tonight's NBA Draft, AND 1 features new endorsers Larry
     Hughes and Raef LaFrentz in a USA TODAY ad reading: "AND 1
     Hits The Lottery. Sneaker Co. Signs Two Top Picks" (THE
     DAILY)....NC-based Food Lion has signed a multi-year deal to
     sponsor the men's college basketball tournament held each
     December at Charlotte Coliseum.  Food Lion replaces Pepsi
     and Harris Teeter as the title sponsor and the event will be
     called the Food Lion MVP Classic (CHARLOTTE OBSERVER, 6/24).
          
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Related Topics:

And 1, NBA, PepsiCo

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