Nike, Under Armour, Adidas Not Interested In Lonzo Ball Donohue To Oversee NBA 2K Esports League Indy, Pacers Submit Bid For '21 NBA ASG NBA Changes Up Schedule For Award Announcements NBA Kings Beef Up Their Front Office NBA Regular-Season Viewership Down 6% Pistons' Season Tickets Sales Strong For New Arena ESPN/ABC, TNT See NBA Playoffs Ratings Gains NBA Gets Third Straight Attendance Record Magic Fire GM Rob Hennigan After Five Years
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May 31 - Jun 1
SBD/24/Sponsorships Advertising Marketing
Published June 24, 1998
Athlete's Foot Group has awarded its estimated $6-$8M account to GA-based Crumbley & Alba (AD AGE, 6/24)....In N.Y., Ruth Bashinsky reports that New Balance's "old-style" or "retro" sneakers "should be springing up everywhere" when the company officially debuts the European line in the U.S. later this summer. The multi-color shoes will retail for $110-$125 (N.Y. DAILY NEWS, 6/24)....In anticipation of tonight's NBA Draft, AND 1 features new endorsers Larry Hughes and Raef LaFrentz in a USA TODAY ad reading: "AND 1 Hits The Lottery. Sneaker Co. Signs Two Top Picks" (THE DAILY)....NC-based Food Lion has signed a multi-year deal to sponsor the men's college basketball tournament held each December at Charlotte Coliseum. Food Lion replaces Pepsi and Harris Teeter as the title sponsor and the event will be called the Food Lion MVP Classic (CHARLOTTE OBSERVER, 6/24).