Sterling, Ballmer Meet About Clippers Sale Thunder Will Not Wear Tag Honoring '79 Sonics NBA Summer League Sees Record Attendance Carmelo Gets Into Venture-Capital Industry NBA To Debut Jerseys With First Names For Xmas Westbrook Launches Fashion Line With Barneys Bucks Reveal List Of Local Minority Investors NBA Submits Revised Lottery Proposal Silver Unsure About Sterlings' Departure Time Sources: Adidas Signs Embiid, Smart
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SBD/24/Sponsorships Advertising Marketing
Published June 24, 1998
Athlete's Foot Group has awarded its estimated $6-$8M account to GA-based Crumbley & Alba (AD AGE, 6/24)....In N.Y., Ruth Bashinsky reports that New Balance's "old-style" or "retro" sneakers "should be springing up everywhere" when the company officially debuts the European line in the U.S. later this summer. The multi-color shoes will retail for $110-$125 (N.Y. DAILY NEWS, 6/24)....In anticipation of tonight's NBA Draft, AND 1 features new endorsers Larry Hughes and Raef LaFrentz in a USA TODAY ad reading: "AND 1 Hits The Lottery. Sneaker Co. Signs Two Top Picks" (THE DAILY)....NC-based Food Lion has signed a multi-year deal to sponsor the men's college basketball tournament held each December at Charlotte Coliseum. Food Lion replaces Pepsi and Harris Teeter as the title sponsor and the event will be called the Food Lion MVP Classic (CHARLOTTE OBSERVER, 6/24).