A RETURN TO THE LAND OF OZ? Lakers F Rick Fox has hired
CA-based International Creative Management (ICM) for
representation in all of his off-court endeavors (ICM).
NOTES: SPORTSBUSINESS JOURNAL's Langdon Brockinton
reports that AT&T has cut a multi-year deal with ABC to be
presenting sponsor of the network's telecast of the Rose
Bowl. Look for more details in tomorrow's issue of THE
DAILY....CA-based Sports Specialties will debut its new NBA
cap, the Fastbreak, at the NBA Draft tomorrow in Vancouver.
The team-identified caps will be worn by players immediately
following their selection. The hat will be supported by a
retail promo featuring Kevin Garnett, a sweeps and a print
campaign (Sports Specialties)....The Amateur Softball
Association/USA Softball has named Allsport as the official
photographer of USA Softball (Allsport)....Strike Ten
Entertainment has teamed with Hershey Chocolate on a two-
year deal for a national program. The promo will debut this
summer, anchored by a free game element on six packs of
Hershey's products (Strike Ten Entertainment).
MENZ TENNIS: Canadian tennis players Grant Connell,
Daniel Nestor and Jana Nejedly are models in a photo spread
sponsored by Rado Swiss Watches that appears in MENZ, a
Canadian magazine for men. The eight-page spread features
Rado's ATP Tour special watch, which includes the ATP Tour
colors with a special engraving. Rado is the official watch
of the ATP Tour (Canadian Tennis Association).
